Meet the Jansons

Robin and Jennifer Janson started Sock Monkey Photography in 2006. Jennifer had just left her corporate job in software sales and decided to be a stay-at-home mom; but while her kids were having their preschool pictures taken, she thought, “I can do this!” Although she didn’t have any photography experience, the difference between Jennifer and every other parent that may think this phrase is that she put in the work and made it happen! At the time, they had young kids, a small Kodak digital camera, and didn’t know the first thing about settings: “Best Buy told us to get a better SD card to ‘freeze the action,’ and we listened!” They’ve come a long way since those early days.

Learning & Growing

Robin is also a DJ with a successful company called Rockin’ Robin, so he connected Jennifer to a few wedding photographer friends who helped her learn the basics. She caught on quickly, kept practicing, started going to Texas School, and Sock Monkey Photography was born. At the height of Robin’s business, he and his employees were doing 15 events a week, but as he got more involved with Jennifer in 2007, he naturally started downsizing Rockin’ Robin. By then, their daughter was out of preschool and playing volleyball, so Robin focused on building the sports side of Sock Monkey.

With the mantra of working smarter, not harder, they decided to keep things simple without adding any employees. Always striving to keep learning, Robin and Jennifer both continued going to Texas School to be “as trained and knowledgeable as possible” with their new business. At the time, there wasn’t a course for volume photographers, so they were able to learn all about lighting, posing, and shooting, but had to come up with all of their own processes—“I wish we had PhotoDay then!” In true trailblazer fashion, Robin was one of the first photographers to get his Certified Professional Photographer (CPP) credential based on volume photography. They both went on to get more involved, volunteer, and serve on various boards and committees for PPA, SPAC, and Texas School.

"PhotoDay: Saving Relationships"

They first heard about PhotoDay when Robin was on the committee and Lisa was a speaker at Imaging USA. “I was originally anti-PhotoDay,” he remembers, with reasons from “it’s hard to get data from preschools” to “I don’t need anyone’s assistance” to “why would we want to change a system that’s working for us?” Then COVID hit and going paperless was a necessity. The workflow change immediately improved the quality of their relationship, too. They laugh, “It should be called PhotoDay: Saving relationships...or at least minimizing the arguments.”

We asked them to name a few more ways PhotoDay has helped their business:

       
• When COVID happened, they tried to modify their system, but it presented new problems such as privacy concerns and how difficult it was for customers to search for their students. “We decided to shop around, but didn’t have to look long—it was an easy choice, and PhotoDay just felt right.”
       
• Not only is picture day communication easier with the marketing flyers and automatic texting, but PhotoDay’s fast, friendly support for both studios and customers is a game-changer: “We love the bubble people!”
       
• The marketing promos are quick and easy to activate for prior jobs, resulting in residual, passive income.
       
• Everything is “lightning-fast now.” No more passing out proofs (hoping they even make it out of the student’s backpack), waiting to have order forms filled out, gathering them, processing them, and delivering the products. The post-production turnaround time went down from weeks to days.

The Results

So how has PhotoDay helped their sales? Averages have gone up even more, their buy rate is higher, and the whole process is significantly faster. Robin and Jennifer have their process so streamlined that they capture photos, knock them out, build composites, crop with aspect ratios in mind, and have the images uploaded for parents to view the very same day as the shoot. Then all that’s left is “listening for the cha-ching!”

Words of Wisdom to Other Users

       
• “Add yourself to the data, opt-in to the gallery, and experience it as a parent does...How can you support a customer if you don’t know how it works for them?”
       
• If the organization is hesitant to send you all of the data requested for private galleries, at least try to get a roster. “Then you can still send the organization all of the codes and flyers easily.”
       
• “If you hit a wall while pitching to one particular school director, try to get the business of an associated school.” Word will spread about how fast and easy the process was, “and if we can make their jobs easier, they’ll keep us around.”
       
• Try targeting schools that have a particularly high parent-spend. When they were first getting started, they picked an area of town and focused on where they wanted to be shooting. “Then we made cold calls, took marketing pictures, and created pamphlets and flyers.”
       
• “Using QR codes allows a lot of room for error, whereas FaceFind is more foolproof with its facial recognition. 99.9% of images match.” One time they had a couple of silly teenagers pose for their reference photos with their hands over the bottom half of their faces, and it still matched correctly. It’s also worked surprisingly well with identical twin babies and class pictures of infants and toddlers.

Advice to Anyone on the Fence

“I’ve heard people say ‘Why would I want to pay this or pay that when I could just hire somebody to do it?’ but dealing with employees” isn’t always ideal. “We’ve found it to be well worth what PhotoDay is charging due to the quality of life difference. We photograph a school, it’s up the same day, and we’ve blown the minds of our schools and parents. So the next day, they’re coming in, dropping off their kids, and talking all about their kids’ pictures.” Robin and Jennifer are also taking a lot more pictures, and it doesn’t take much more time to add those extra poses to the gallery, unlike when you’re proofing with paper forms. From smiles to goofy faces, “if they’re candid and they’re cute, the parents are going to spend more.”

Robin & Jennifer Janson were also featured in the article 18 Side Hustles That Still Make Money in 2022, According To People Who Do Them Every Day by TIME partner, NextAdvisor. “Through PhotoDay, our sales have gone up, our buy rate is higher, and our workflow is streamlined,” Robin says. “No one ever expects their side hustle to become a career. It’s pretty awesome.”

Innovators, game-changers, movers, shakers… trailblazers. Meet more trailblazing photographers who have embraced PhotoDay and are seeing results.

From T2i to Trailblazer

Cane Sampson of CL Photoz has always gone “all in,” and photography was no different. It all started in 2012 when Cane and Lauren moved to Norfolk; Lauren was training to be a firefighter at the time, and Cane left a tiring 12-hour-day job to go with her. He bought his first camera—the classic Canon Rebel t2i—and started making music videos. And he didn’t stop for two years, even when they moved back to McDowell. Inspired by the works of Howie McCormick and Joshua Hanna, Cane knew he wanted to be a full-time photographer. So in 2018 he took a leap and made his first trip to SYNC, where he met Lisa and learned all about PhotoDay.

What Fuels CL Photoz

Having always been a hustler, Cane decided he wanted something to call his own. Something he could pass on to their kids. Something that impacts people for the better. So they entered the world of volume photography and CL Photoz was created. What makes everything worth it are the reactions from subjects and parents when they see their photos and composites. “Maybe a kid that never even got in the game can now feel like an all-star.” CL Photoz exists for the kids and families they photograph—to give them something exciting, fresh, and new—simply put, to make others happy.

It’s not just the families that are rewarded, though! Cane’s passion for the job makes a difference: “Every day I wake up, I wanna learn something new or try a new approach...When you’re passionate about something, it’s different.”

How PhotoDay Changed Things

When Cane came back from SYNC and shared the benefits of PhotoDay, Lauren was sold—“I don’t have to do any of this data?” It seemed too good to be true, but they went all in and it’s saved them from late nights that when into early mornings of processing order forms and juggling data.

3 ways PhotoDay has helped:

       
• Saved the marriage from tiring arguments and freed up more time to spend together and with their kids.
       
• More spare time to pursue other leagues, prospect new clients, and maintain a 48-hour turnaround for every shoot.
       
• “I want every order to be a PD100.” More poses. Green screen. Black and white. The options are limitless, and the parents are happier with more choices.

Results

As soon as they started using PhotoDay, they instantly booked more new leagues with the pitch of “Y’all don’t have to do anything!” Time after time, the league would say they’d call back in a few days, but as soon as Cane walked out of the room, his phone would ring. By live demoing how parents can access, view, and order their photos, PhotoDay made it possible for CL Photoz to compete with the bigger studios.

Advice

There’s a learning curve, but Cane suggests jumping right in, and not just trying it out with an experimental league. The first time Cane used PhotoDay for a job, the shoot was 3 hours away, no parents were present, the kids were shuttled in, and there was a complete communication breakdown. “It would have failed even if we’d been using paper order forms. Don’t test it on a league you already don’t have high hopes for.”

We asked Cane if he had any advice to those on the fence about PhotoDay:“Jump your ass over the fence,” he laughed, “Don’t balk at the fees. The amount of time it saves allows you not to hire someone else to do all of your work. Work smarter not harder.”

Innovators, game-changers, movers, shakers… trailblazers. Meet more trailblazing photographers who have embraced PhotoDay and are seeing results.

How Text Messaging Works with PhotoDay

SMS SHORT CODE VS. SMS LONG CODE

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PhotoDay uses a short code for all texts

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How it works

Get permission and ask customers to opt-in

Gallery Types

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Gallery Status

Draft

• Customers will be notified when the gallery is published or updated to AdvancePay

AdvancePay

• Customers are prompted to make a credit purchase and are made aware of any special offers you’ve attached to AdvancePay
• AdvancePay Expiration – if your gallery has an expiration date set, PhotoDay will remind them a total of 3 times 7 days prior to expiration to use their credits
• Unused AdvancePay Credits – if there is no expiration date – PhotoDay will remind customers they have a credit to redeem 30, 60, and 90 days past publish date of that gallery

Published

• Customers are notified photos are ready to view and purchase instantly when published
• Customers are reminded via SMS again on days 3, 5, 7, 14, and 30 – or until they make a purchase (then the texts stop!)

Expired

• AdvancePay purchasers are the only customers who receive reminders the gallery is expiring at this time
• If a customer opts into an expired gallery – they will be prompted to contact their photographer.

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But wait - there’s more!

Once a customer places an order – They get another series of messages:

And once the lab ships their order:

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Implement one of our strategies with our Custom SMS feature!

A Net Promoter Score (NPS) measures customer experience and predicts business growth. This proven metric transformed the business world and now provides the core measurement for customer experience management around the world, giving your customers a voice and providing you with insight into how your business is performing.

How we measure

We begin by asking a simple question:On a scale of 0 to 10, how likely are you to recommend {Studio Name} and PhotoDay to a friend?

       
• Promoters (score 9-10) are loyal enthusiasts who will keep buying and referring others, fueling growth. The experience and product went beyond all expectations.
       
• Passives (score 7-8) are satisfied, but unenthusiastic customers who are vulnerable to competitive offerings. The product and service received met their expectations but did not exceed them.
       
• Detractors (score 0-6) reluctantly made their purchase and had a poor experience overall.

Then we subtract the percentage of detractors from the percentage of promoters and arrive at the Net Promoter Score, which can range from a low of -100 (if every customer is a detractor) to a high of 100 (if every customer is a promoter).

With PhotoDay, there are a few variables involved that help determine what the next steps are and if action should be taken.

Cost vs. Value (Studio)

In PhotoDay, your customer views the image first, prior to purchasing products. Most of the detractors will happen due to asking too much for photo quality that is easily reproduced with a smartphone. Also, be mindful of your package description. There is no need to add the contents of the packages, because that happens automatically with PhotoDay. If you type a description, then add the incorrect products to the package, the customer will not receive the right products, causing frustration.

Passives are typically due to a limited product offering, not enough variety of images to choose from, or even packages and pricing starting too high or not making sense for the type of event.

Promoters have fallen in love with the complete experience. From brand to image to final products—it all fits beautifully together and creates customer happiness.

UX/UI (PhotoDay)

Detractors happen due to a confusing interface. Maybe they needed additional support along the way, or maybe they just aren’t tech-savvy and have limited e-commerce experience. PhotoDay uses this data to improve checkout and education, ensuring each and every customer is successful and satisfied.

Passives may have had a good experience, but wish it had been much easier. It was just “meh,” and although they are not unhappy, they aren’t singing praises from the rooftops.

Promoters are head over heels with what they just experienced and can’t wait to tell the world about it.

Shipping / Delivery (Lab)

When shipments are delayed, missing, or damaged, the customer is unhappy. This is the main reason for detractors when it comes to lab fulfillment. PhotoDay uses this data to work with our lab partners and continuously improve the packaging and delivery options made available to customers.

Passives happen because maybe everything was just ok. The shipping didn’t blow their mind, and the products were the quality they expected them to be.

Promoters received their orders lightning fast and the packaging and products went beyond their expectations.

How do we collect this data and what do we do with it?

Well NPS is a brand-spankin’ new feature of PhotoDay, and we are excited about what this means for our users and partners. Roughly 10 days after the order is placed within PhotoDay, your customer is prompted with a simple text message:

On a scale of 0 to 10, how likely are you to recommend {Studio Name} and PhotoDay to a friend?

Once they answer, we ask another question:

Thanks. Can you please tell us why you gave this score?

The final message they receive is:

Thank you for your feedback. Can we reach out to you for more information?

In this early phase of NPS rollout, PhotoDay is collecting data and preparing for the next steps. In the future, we would like to display your very own personal NPS score within the dashboard, along with visible feedback from your customers to take action on. The data we collect and use is for the sole purpose of improving the Picture Day experience for customers. It gives customers a voice and provides us all with insight into the future to help fuel inspiration and promote innovation within our industry. What would you like to see next? Drop us a comment!

11/8/2021 Update

As of November 8, 2021, all PhotoDay users are able to view their Net Promoter Score and responses from their studio panel dashboard.

We are super excited to announce our new Dashboard App (iOS & Android)! You’ve given us your trust and faith in the system, and we wanted to give back.

We want you to be free. Not just from tethers, paper order forms, and data entry, but also from feeling tied to your desk. We know that once you hit publish on a job, you’re constantly refreshing your mobile browser watching those sales stream into your PhotoDay account. With our new Dashboard app, you can step away from your computer and let us tell you when you’ve made a new sale...

On your phone:

And on your Apple Watch:

Now you can feel free to go about your day knowing every sale can be a push notification on your phone. No more refreshing the studio panel a million times searching for the latest sales. Instead, you can step away when you’re on the go while staying constantly connected to your studio.We didn’t stop there! We also made it beyond easy to share your #PD100 sales (or any others you’re excited about) directly to the PhotoDay Facebook Users Group! We love cheering each other on and sharing our successes. Multiple poses and looks are a major contributor to large order values, so this is the perfect way to share among the PhotoDay community and get inspired!

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Download on the Apple App Store

Download on the Google Play App Store

What exactly is a landmark feature? They are the big, exciting features that stand out and can transform both workflow and overall sales with PhotoDay. They change the way you think. They disrupt the current mindset and inspire new ideas. Not all of PhotoDay’s features are considered landmarks, but here are a few we’ve been working on over the past few years—and our vision of how they will change the world of volume photography for pro labs, studios, and customers alike.

Backgrounds

Yes, green screen has been around for a while now, but if you follow PhotoDay, you know we don’t do things the same ol’ way. Our backgrounds feature enables studios to upload multiple collections of custom backgrounds, allowing customers to mix and match poses and backgrounds for packages and products with a simple swipe and preview. Studios can also upload a combination of JPG images and PNG images to the same gallery. This encourages multi-pose purchases, higher AOVs, and overall happy, creative customers.

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Live Preview

Customers expect to see a preview of their products before purchasing, especially for products like memory mates, buttons, and other various themed items. These previews display any theming options, background choices, photos, and text and crops selected during the customer’s customization process. Live preview offers peace of mind for customers and fewer reprints for labs and studios.

Custom Themes

Speaking of memory mates…It’s pretty neat to sell products branded specifically to the organization you’re photographing. You can do just that with custom memory mate themes. While PhotoDay provides our own collection of beautiful custom theme options, studios are also able to create and upload their own designs. This is a great addition to woo and wow both customers and organizations alike.

Knockouts

Looking for extractions? PhotoDay’s knockouts service has you covered. We already know image is king when it comes to selling online, and offering a variety of images matters when it comes to keeping consumers happy. You won’t have to pick and choose which poses to knock out and offer to your customers. Let them choose the ones they love, instead!

Retouching

Retouching is a feature that magically softens skin, reduces acne, unwanted blemishes, and more. Studios can add retouching to any price sheet, and it will show up during the checkout process for customers to add on to any or all of the photos in their cart.

Bulk Shipping

Ahh, a little bit of familiarity with a twist to meet today’s customer’s expectations. Long have photographers batched orders all together and delivered them back to the organization. While PhotoDay offers direct-to-customer drop shipping for all of our gallery types, we also offer a bulk shipping option for private galleries. Studios can now offer free overnight bulk shipping (which ships all orders directly to one chosen address) or let the customer choose how they would like to receive their orders via drop shipping (which ships as fast as they want to their own address). Bulk shipping is currently available exclusively for private gallery jobs through Miller’s Lab.

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Not a PhotoDay user? Sign up today. It’s totally FREE to get started.

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Meet Kathleen

Kathleen Martin of LKN Images has always been drawn to cameras, and what started as a hobby naturally grew into a thriving business. Among the many reasons Kathleen loves running her volume photography business with her husband, Ed—like not having to sit still in an office all day and the amazing flexibility it offers for raising kids—what she loves most is the people, “the entire experience, and creating images that impact their lives.”

By streamlining their workflow, incorporating PhotoDay, and creating simplified systems, Kathleen and Ed have expanded their sales over the past year. When the pandemic hit, this set them up to be able to focus on bringing The Front Steps Project into their community and creatively raising over $55,000 in charitable donations.

Getting Started

After studying computer science for 2 years in college, Kathleen decided to pursue her passion for photography with an art degree. Years later, she met her husband—and now business partner— while working in sales at IBM. After being alphabetically seated next to each other while attending a class in Atlanta, the rest was history for the pair. Having kids meant lots of opportunities to practice photography, and soon she was getting requests to photograph their whole sports teams instead of just her favorite players. Now LKN Images is a top studio for high school seniors, family, sports, and business photography in Mooresville, NC, and the surrounding areas.

More Growth. Less Work.

Eventually, Ed left his career in the tech industry to join Kathleen in running LKN Images. Noticing how she was buried in paperwork and bogged down by tedious, repetitive tasks, he started to wonder if the team and individual events were even worth the effort. Always looking for ways to make things simpler, Ed said, “If I could automate everything, she could do what she does best—capturing images—and it would be way more fun!”

Enter PhotoDay:

Kathleen had come across PhotoDay on Facebook prior to Ed joining the business, but she didn’t fully understand it at first. It wasn’t until they went to Boatwright Bootcamp in the winter of 2019 that they jumped onboard and fully committed to learning how to sell in an online environment.

‍We asked them for 3 ways PhotoDay has helped LKN Images:

‍“No paper! No bad checks! Direct delivery! Enhanced automated communication with the customers, too. I borrowed some of PhotoDay’s communication ideas and have implemented them into other parts of the studio. All of our customers always feel like we are constantly in touch and communicating with them. Because of PhotoDay and its technology, our business stands out from the competition.”

The Results

Each year, Kathleen photographs a local youth league with kids ranging from ages 5 to 13. In fall 2018 they were still using “old school” paper forms, but in fall 2019, it was their first big job using PhotoDay—but still before they got “Boatwright’ed” at the Bootcamp they attended shortly after.

A Pivot for Charity

In March 2020, COVID brought the volume photography industry to a standstill, and suddenly Kathleen and Ed had an empty calendar and extra time on their hands. Kathleen heard about a movement called The Front Steps Project where photographers take portraits of families on their front steps in exchange for a direct donation to a local charity. She absolutely loved the idea of documenting this historical time in a way that not only provides families with a tangible, priceless memory, but also impacts a charity for good. They chose Feed NC as the organization to receive the donations and quickly got to work photographing the families in their community.

Over the course of 10 weeks, Kathleen and Ed photographed over 700 families and raised over $55,000 for Feed NC. And their local news stations weren’t the only ones who noticed—the founders of The Front Steps Project have published a book and included Kathleen and Ed! You can order The Front Steps Project: How Communities Found Connection During the COVID-19 Crisis on Amazon.

‍Each of the participating families received 1 photo in exchange for a donation to Feed NC, but Kathleen was able to use PhotoDay galleries to offer more poses and more visibility to LKN Images. They donated a portion of the proceeds from the additional photos purchased (whether digital downloads or print orders). To hear all about this amazing initiative and how they brought it to life within their community, watch their webinar with our Director of Education and fellow Trailblazer, Jay Boatwright.

Words of Advice

When asked what they’d do differently if they had to start over, Kathleen said, “We didn’t really understand online sales at first. We tried it (barely dipped our toes in), but more education was needed. We would spend more time immersing ourselves into how to sell and market online—like going to Bootcamp and understanding PhotoDay. Our AdvancePay results would have improved a lot faster if we’d taken the time to understand it more fully.”

Her advice to anyone on the fence about PhotoDay: “Use COVID as an excuse to get online.  Just try it. It’s not hard…take a leap and figure out AdvancePay.

”Innovators, game-changers, movers, shakers… trailblazers. Meet more trailblazing photographers who have tried PhotoDay and are seeing results.

A little over 2 years ago, we published the blog Creating Packages that Work. Since then, we have learned even more about selling volume photography in an online world and what customers are looking for when it comes to professional volume sports & school photography.

Forget everything you know about creating packages + products on paper forms.

Paper forms and/or preselling packages online prior to picture day typically include 1 individual image and 1 group image per group, with a fixed amount of products accommodating those specific shots. This strategy includes a printed order form and/or a link to pre-purchase a package on paper or online, sometimes with a display table and example images of the products, money-saving packages, and relies on the trust you’ve built that you’ll create great images—even though customers won’t see them until after the transaction has been completed.

When moving your business online, so many factors change, including the mindset of our customers. Convenience sells—customers love being able to buy what they want, when they want. Now images sell first, and the product is secondary. You have the option to sell instant image downloads and prints together. And most importantly, multiple images can be offered, increasing options for customers so they can purchase exactly what they want. Incentivizing customers to spend more, save more, and order sooner becomes the key to success.

Let’s talk more about multiple poses. Not only do poses increase your odds of getting the best photograph and expression, but they also give customers options and increase your inventory. The more inventory to sell, the higher the potential sales can go.

Now reflect back on the traditional paper form package—one pose and one group photo. Before and during picture day, we paint a picture of what the products will look like with graphics and themes, helping customers envision what their final products will look like.

The customer decides which package to purchase based on offerings and savings. This doesn’t translate entirely to selling online with PhotoDay, especially with AdvancePay, because the key selling points are totally different. Now customers have the option to see before they buy and purchase only what they love.

We always recommend qualifying your serious buyers by requesting an AdvancePay credit purchase. You can make it as little as $5, but we recommend starting at $10. Next, decide on how many images you’ll create for each individual and group (if applicable).  A good example is Jay Boatwright’s “progressions.” Progressions are a fast and efficient way to capture multiple images in a high-paced volume photography environment. Add in family and buddy photos, and now the customer has an entire album of poses and combinations to choose from.

Finally, you’re ready to design your price sheet. Start by pricing all of your items in a la carte, then begin adding different products into packages for extra savings—no coupons needed! We also recommend putting the savings in dollar amounts or percentages as part of your package descriptions so customers can clearly see what the overall value is for each package.

An example of a package:

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Package Name: Most Popular Package
Package Description: A mix of prints and a social media image to share with your friends and family. Your favorite package! Save $15 instantly, no offer code needed!

• (1) 8×10 Luster Print
• (1) 5×7 Luster Print
• (1) Social Sharing Download
• (1) 8 Wallets Luster Die-cut
• (1) 4×6 Luster Print
• (1) 4×6 Luster Print
• (1) 5×7 Graphic Print Luster Horizontal
• (1) 3.5×5 Magnet Luster

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By having the same product listed on multiple lines, the customer is able to mix and match poses. By using a graphic horizontal layout product, the image node calls for the customer to order their group photo, which FaceFind automatically locates for them while they walk through each step.

When you sign up and connect to a PhotoDay partner lab, we automatically add a demo price sheet for you. Feel free to modify it as you see fit for your jobs. The best way to test drive your new price sheet is to create a demo gallery, attach your price sheet, and opt-in as the customer. Here are 4 reasons you need to do this right now, if you haven’t already. Leave no question unanswered—we are here to help! Reach out in the bubble, set up a time to chat via phone, or email us at support@photoday.io.

Are you a parent looking for offers or discounts on your photos?

‍Offers and discounts are determined by your photographer. We recommend reaching out to them directly!

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Are you a photographer? Read on...

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Offers + promotions are an important part of your online marketing strategy. Read on for ideas that will inspire a whole new way of connecting with your customers and getting them pumped about picture day. Before you create and advertise an offer, think about the end goal. Offers are used to incentivize your customers to spend more, sooner.

AdvancePay

Incentivize your customer to get a jump start on picture day by attaching an offer to your gallery while it's in AdvancePay Status. Start the sales cycle early, and reward customers with an offer they can’t refuse. This gets skin in the game prior to picture day and connects customers to your galleries for PhotoDay’s Auto-SMS communication.

Flyers

Flyers live inside of your job under Marketing. You can create multiple flyers per job and even email them directly to each person in a private gallery if you’ve got email addresses in the data. Alternatively, they can be emailed directly to your contact for distribution. You can attach an offer to this flyer, and use it before, during, and after picture day.

Gallery Offers

This new feature was launched in August 2020 and gives you the ability to attach an offer to a published gallery. A banner will display at the top of the gallery as customers are shopping. The offer code will be automatically applied at checkout. If your offer has a minimum order rule, PhotoDay will prompt your customer to add more to their cart to redeem the offer! It’s pretty slick and a perfect way to offer all of your customers a special deal for a limited time. You’ll find this feature within your job under Settings > Gallery Promotions.

Custom Promo SMS

And last but not least, if you can’t fit your special offer anywhere in the above areas, we’ve got you covered with PhotoDay’s Flash Sale custom text message. Reach out to us in the orange chat bubble located on the lower right corner of your studio dashboard to request a custom text. We’re always happy to help! Check out our most popular campaigns here. Naming your offer codes is just as important as the offer itself. Offer codes should intrigue your customer, be memorable, and stand out. Scroll for ideas!

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AND NEVER FORGET…The four keys to a successful online sales strategy. Happy Selling!

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