How Text Messaging Works with PhotoDay

SMS SHORT CODE VS. SMS LONG CODE

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PhotoDay uses a short code for all texts

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How it works

Get permission and ask customers to opt-in

Gallery Types

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Gallery Status

Draft

• Customers will be notified when the gallery is published or updated to AdvancePay

AdvancePay

• Customers are prompted to make a credit purchase and are made aware of any special offers you’ve attached to AdvancePay
• AdvancePay Expiration – if your gallery has an expiration date set, PhotoDay will remind them a total of 3 times 7 days prior to expiration to use their credits
• Unused AdvancePay Credits – if there is no expiration date – PhotoDay will remind customers they have a credit to redeem 30, 60, and 90 days past publish date of that gallery

Published

• Customers are notified photos are ready to view and purchase instantly when published
• Customers are reminded via SMS again on days 3, 5, 7, 14, and 30 – or until they make a purchase (then the texts stop!)

Expired

• AdvancePay purchasers are the only customers who receive reminders the gallery is expiring at this time
• If a customer opts into an expired gallery – they will be prompted to contact their photographer.

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But wait - there’s more!

Once a customer places an order – They get another series of messages:

And once the lab ships their order:

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Implement one of our strategies with our Custom SMS feature!