What exactly is a landmark feature? They are the big, exciting features that stand out and can transform both workflow and overall sales with PhotoDay. They change the way you think. They disrupt the current mindset and inspire new ideas. Not all of PhotoDay’s features are considered landmarks, but here are a few we’ve been working on over the past few years—and our vision of how they will change the world of volume photography for pro labs, studios, and customers alike.
Backgrounds
Yes, green screen has been around for a while now, but if you follow PhotoDay, you know we don’t do things the same ol’ way. Our backgrounds feature enables studios to upload multiple collections of custom backgrounds, allowing customers to mix and match poses and backgrounds for packages and products with a simple swipe and preview. Studios can also upload a combination of JPG images and PNG images to the same gallery. This encourages multi-pose purchases, higher AOVs, and overall happy, creative customers.
Live Preview
Customers expect to see a preview of their products before purchasing, especially for products like memory mates, buttons, and other various themed items. These previews display any theming options, background choices, photos, and text and crops selected during the customer’s customization process. Live preview offers peace of mind for customers and fewer reprints for labs and studios.
Custom Themes
Speaking of memory mates…It’s pretty neat to sell products branded specifically to the organization you’re photographing. You can do just that with custom memory mate themes. While PhotoDay provides our own collection of beautiful custom theme options, studios are also able to create and upload their own designs. This is a great addition to woo and wow both customers and organizations alike.
Knockouts
Looking for extractions? PhotoDay’s knockouts service has you covered. We already know image is king when it comes to selling online, and offering a variety of images matters when it comes to keeping consumers happy. You won’t have to pick and choose which poses to knock out and offer to your customers. Let them choose the ones they love, instead!
Retouching
Retouching is a feature that magically softens skin, reduces acne, unwanted blemishes, and more. Studios can add retouching to any price sheet, and it will show up during the checkout process for customers to add on to any or all of the photos in their cart.
Bulk Shipping
Ahh, a little bit of familiarity with a twist to meet today’s customer’s expectations. Long have photographers batched orders all together and delivered them back to the organization. While PhotoDay offers direct-to-customer drop shipping for all of our gallery types, we also offer a bulk shipping option for private galleries. Studios can now offer free overnight bulk shipping (which ships all orders directly to one chosen address) or let the customer choose how they would like to receive their orders via drop shipping (which ships as fast as they want to their own address). Bulk shipping is currently available exclusively for private gallery jobs through Miller’s Lab.
Not a PhotoDay user? Sign up today. It’s totally FREE to get started.
