From Pro Athletes to Volume Photography: A Sports Photographer’s Journey with PhotoDay

What happens when an elite sports photographer steps into the world of volume photography?

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Join photographers Matthew Coughlin and Cane Sampson for a candid conversation about Matthew’s transition from photographing some of the world’s top athletes to building a modern volume photography business — and how Cane helped show him what was possible with the right workflows, systems, and approach.

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In this educational session, we’ll cover:

• The biggest differences between traditional sports photography and volume photography
• The mindset shift required to move from individual athlete shoots to high-volume workflows
• Common mistakes photographers make when entering the volume space
• Workflow strategies that improve efficiency, organization, and customer experience
• How PhotoDay helped simplify operations and support scalable growth
• Practical advice for photographers looking to book more jobs and grow sustainably

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You’ll hear real-world lessons learned from both sides of the industry, actionable takeaways you can apply to your own business, and an inside look at how modern sports photographers are evolving beyond traditional shoots.

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Attendees will also learn more about the upcoming Level Up Workshop for photographers looking to dive deeper into these strategies and workflows.