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This summer, the PhotoDay Team has been busy rolling out brand-new, highly-requested features to ensure you have everything you need for the fall season, specifically for your school photography jobs.

In this blog, you’ll learn about the newest additions to your school photo toolbox: Gallery Lookup, Organization Pages, and Yearbook Selection. We’ll explore how these powerful features will benefit your school photography business for years to come!

Paving the way with innovative solutions

From the beginning, PhotoDay has been committed to the success of our users and the growth of the volume photography industry. That’s why we created a complete workflow and marketplace solution for photographers just like you—and the thousands of photographers already saving precious time and money with PhotoDay.

Some of our groundbreaking landmark features include PhotoDay Capture, FaceFind, private galleries, a responsive customer shopping experience, AdvancePay, smart text marketing, and more. We’re incredibly proud of how these features and tools continue improving the lives of photographers using PhotoDay.

But if you should know one thing about us, it’s that we never stop developing new features and solutions! We’ve researched, listened to our users, refined, and built fresh solutions for finding individual private galleries, sharing multiple galleries, and selecting yearbook photos. So, let’s dive in.

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Gallery Lookup

When using PhotoDay’s private galleries, a studio’s most significant pain point is: “What if the school won’t share parent email addresses?” We created Gallery Lookup to solve this obstacle without sacrificing privacy.

Gallery Lookup allows customers to find their private galleries without an access code. Simply put, you can now create, market, and publish private gallery jobs much more quickly. All your customers need is a link to the Organization Page or the Job URL.

Missing email addresses

Private galleries in PhotoDay are safe and secure, but some subject data is required for them to work smoothly. So what happens if the school doesn’t want to provide parent email addresses? Now, you can give the school, parents, and subjects a single Organization Page link. 

With Gallery Lookup enabled you can rest easy knowing every parent can find their child’s gallery—even if they never received a unique access code beforehand.

Reduce customer service emails

Say goodbye to “I can’t find my access code!” emails. With Gallery Lookup, you and the school can simply share the Organization Page link or Job URL so customers can use Gallery Lookup to find their photos without an access code. 

Ideal for schools and beyond!

While perfect for school picture days, Gallery Lookup is also great for sports, dance, and more. Since you control the search field names, you can allow customers to look up by student ID, team name, grade, jersey number, and more.

How it works:

1. Configure. Choose the fields customers will use to search for their private gallery.
2. Share. Share the Organization Page link* or Job URL with the organization/customers.
3. Search. Customers enter their info > PhotoDay matches it with your imported subject data > they enter the correct gallery.

Learn more and get started with Gallery Lookup.

*Speaking of Organization Pages…keep reading to see how these two features are the ultimate combo.

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Organization Pages

Organization Pages allow you to set up and share a single link to all your galleries related to an organization. You’ll never have to worry about tracking down multiple access codes for your organizations again!

An organization in PhotoDay = the party for which you’re taking photos (e.g., school, league, dance studio, individual client, etc.). While this feature is an excellent way to share private galleries for school picture days, it’s also a great tool for group and public galleries and other markets—sports, dance, events, etc.

Easy access for organizations and parents

Organizations can use their page internally (admins rejoice!), but they can also share it with parents. This greatly simplifies the customer experience, so no one has to keep track of multiple access codes for different picture days within a single organization.

Streamlined settings for your studio

PhotoDay makes it easy to customize your Organization Page settings by default and for each individual job, streamlining the job creation process. Plus, this link can remain the same year after year, and galleries can be added to and removed from the Organization Page as needed.

Create your first Organization Page:

1. Enable it for an Organization and customize your link.
2. Choose from a range of visibility and security options to fine-tune your settings.
3. Share the Organization Page link with your organization contact and/or customers!

Learn more and get started with Organization Pages.

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Yearbook Selection

PhotoDay’s new Yearbook Selection feature simplifies the photo selection workflow for photographers, organizations, and customers alike. With it, you can easily set up, communicate, review, and export customer selections all within PhotoDay. 

Let’s dive into how this feature will benefit your studio!

Give customers the power to choose

You’ll never have to collect photo selections with cumbersome paper forms or outside software solutions again. Instead of driving customers outside of the gallery or asking them to complete more steps, you can keep parents in their gallery every step of the way. 

Not only will parents and students love having the power to choose their favorite poses, but it’s one less task for your photography studio to handle. Sounds like a win-win to us.

Review and export with ease

While customers do get to select their favorite photos, you’re still in complete control of the final selections via the PhotoDay Studio Panel.

Plus, we know photo selections are only helpful if shared with the organization, so we made it a seamless step in your workflow. Simply use the Yearbook Selections as primary photos for your Yearbook - PSPA exports, then share with the school like normal!

Effortless, automated communication

Everyone accessing their gallery will be greeted with the Yearbook Selection option, but we also created an intuitive, fully automated text and email series to ensure that everyone remembers to choose their yearbook photos before the deadline. 

These gentle, effective reminders keep your customers informed and engaged—not only with the selection process but also with the gallery.

More gallery views = more sales

With online selling, driving customers to view their galleries is essential. Simply put, more galleries accessed means more photos viewed and more orders placed. 

While “View your photos” is a compelling call to action, an additional “Last chance to select a yearbook photo!” is the perfect amount of urgency to nudge them into action.

Ready to get started? Here’s how it works:

1. Enable Yearbook Selection for a private gallery job.
2. PhotoDay guides customers through the simple selection process in their gallery.
3. Automated email and text reminders are sent until your chosen deadline.
4. Review, edit, and export the selections right from your PhotoDay Studio Panel.

‍Learn more and get started with Yearbook Selection.

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An unmatched combination

Each of these new releases can be workflow-changing on their own, but when you implement them all with private galleries, PhotoDay Capture, Exports, and the rest of PhotoDay’s features, it becomes a truly unmatched combination.

Still trying to convince yourself that these features will greatly enhance your school photo workflow? Watch this webinar with Lisa Mallis (PhotoDay SVP & Co-Founder) and Mario Muñoz (LVL Up Imaging Co-Founder) to see everything in action.

Will you give PhotoDay a try?

Let PhotoDay take care of your workflows, marketing, e-commerce, post-processing, sales tax remittance, and much more—so you can focus on doing what you love most. 📸

Whether you’re ready to dive in with all of your jobs or just want to test things out, create a free account to get started. Our customer success team is here to help with live chat, 1:1 demo calls, and an endless supply of guides and resources.

With PhotoDay, launching your volume photography business into online selling is easy. Not only will you save countless hours of mundane paperwork, but you'll also create an elevated experience for your customers while reaching new business goals. 

One way PhotoDay helps you achieve this is through strategic offers and promotions. In this blog, we’ll cover the basics of offers and promotions in PhotoDay and how offering discounts to your customers is an effective way to boost sales and gallery engagement!

Why you should include offers and promotions

Offers and promotions are a vital part of your online marketing plan. When used strategically, they can inspire a whole new way to connect with and delight your customers! 

Before you create and advertise an offer, consider the end goal. Offers incentivize customers to spend more sooner. While many parents are committed to buying their kids’ photos no matter what, the primary target of your order urgency campaigns is the parent still undecided or unmotivated to order.

Customizing your offer types 

You can create two main types of offers in PhotoDay: Discounts and Free Shipping. 

With a discount offer, you can create percentage off and fixed dollar amount off discounts. With a free shipping offer, you can give your customers free economy shipping. You can also include free shipping with a discount offer to create an even more enticing combo.

*It's important to note that your customers can only use one offer per transaction.

Now that you know PhotoDay’s foundational offer types, let’s explore how you can apply them. 

How to get the word out to customers

PhotoDay strives to make each step of your workflow as seamless and automated as possible. Communicating with customers about published galleries and relevant offers is no different!

• AdvancePay Offers: One of our most popular features is AdvancePay—which gives photographers the benefit of getting paid before picture day without limiting sales after picture day.
  
  When setting up AdvancePay, you can create an accompanying AdvancePay Offer available only to customers purchasing AdvancePay credits. Doing so helps encourage early spending while spreading the word about the gallery.
  
  
• Gallery Offers: A Gallery Offer lets you attach an offer to a published gallery. PhotoDay will display a banner at the top of the gallery as customers shop. If your offer has a minimum order rule, PhotoDay will prompt your customer to add more to their cart to redeem it! It’s a smooth, user-friendly way to offer all of your customers a special deal for a limited time.
  
  
• Automatic SMS & Email Reminder Campaigns: We love automated communication here at PhotoDay! Once you’ve created your Gallery Offer or AdvancePay Offer, it will be included by default in the text reminder campaigns (for all job types) and email reminder campaigns (for private gallery jobs).
  
  
• Manual Marketing Flyers: Flyers are PhotoDay’s built-in solution for manually promoting published photos (and Picture Day itself) through email, print, and/or an HTML link. They include useful details—including special offers—that will help guide your potential customers to your gallery, where they can easily find and purchase their photos.

• Custom SMS Promos: Stay connected to your customers with PhotoDay’s Custom SMS Promos feature. From your Studio Panel, you can add any jobs published less than 365 days ago into a special promotion series and watch additional revenue roll in.
  
  Here’s how it works: We’ll text every customer who has opted into that gallery and let them know about the special offer. Get ready to boost your gallery sales with these custom series to notify customers of a flash sale, upcoming price increases, fundraiser deadlines, new photos added to a gallery, & more! 

Making offers work for your business

You might be thinking, “But won’t I lose money if I hand out discounts or free shipping?” Here’s a pro tip: Don’t worry about losing sales by offering promotions. Customers already committed to purchasing often end up spending even more than they would have if no promotions were available! And remember, your target customers are the ones who are still undecided about buying photos.

However, here are a few ways to make sure your sales are protected while creating offer codes:

• Include a minimum purchase amount to help encourage higher-order values.
• Create urgency by including an expiration date, making it a limited-time offer.
• Set a maximum amount of redemptions for each code to incentivize early spending. 

If you’re looking to offer savings opportunities for your customers without creating any discount or free shipping codes, consider the following:

• Build enticing discounts right into your packages. Be sure to advertise how much they can save in the package description! You can also easily include social sharing downloads in a package “for free” with our 48 Hour Social Sharing Download custom promo series.
• Speaking of digital downloads, utilize PhotoDay’s digital download bundling to reward customers for buying more of their favorite photos. Downloads are popular, high-profit items, making them ideal low-cost products for promotions.

Get inspired by these real-life examples

Use Case: AdvancePay Offer

Marcy is photographing a football league and offering “Get 10% off when you spend $40” for everyone who purchases an AdvancePay credit. This encourages customers to pre-pay and ensures a minimum order amount.

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Use Case: Gallery Offer + Custom Promo

Jake is ready to publish school portraits with an attached Gallery Offer of “Get free shipping when you spend $35.” He also requests a Custom SMS Promo for a free social sharing download included in every package for the first 48 hours only. Two days after publishing the gallery, Jake will swap out the price sheet for their original one (without the free social sharing download in each package). 

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Use Case: Gallery Offer

Olive wants to add some friendly competition to her next gallery launch. When she’s done editing her dance photos and is ready to share them, she prepares a Gallery Offer of “Get $15 off for the first 20 customers.” This takes order urgency to a whole new level as customers race to place their orders first.

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Naming your offer codes: get creative!

While PhotoDay can autogenerate discount codes for you, we recommend changing them to something memorable and creative! Need some inspiration?

Why not try it for yourself?

Once you discover the right promotion mix for your studio and customers, sit back and watch your sales and AOVs climb. PhotoDay has everything you need to automate your marketing strategy job after job.

All of our features are designed to work together beautifully and seamlessly. The automated ease of our text and email communication and the simplicity of creating offers make it a time-saving switch that helps you streamline your workflow so you can focus more on what you love—capturing incredible photos.

Our Customer Success Team is always ready to help when you have questions! Book a complimentary 1:1 demo to see how PhotoDay can simplify your business—and life!

Want to keep learning? Explore our recommended resources:

• Webinars: Upcoming & Replays 
• Blog: Crafting Urgency: Creative Solutions for Early Sales
• Blog: Boost Your AOV with AdvancePay‍
• Blog: 5 Ways to Boost Gallery Sales

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It's Been a Journey

It’s been a wild few years for Jason and Jo Marino, owners and operators of Strada Studios, based in Kingman, AZ. Already wedding industry veterans, they first dipped their toes into the volume world in 2016 during a pivot to school portraits. Almost immediately finding success, they quickly realized they needed a better way to balance the on-the-go nature of their work and the family life they refused to miss.

This search for balance eventually led them to PhotoDay, where they quickly began adopting the platform for their school jobs. The results didn’t take long to reveal themselves—not only did the Marinos see a vast reduction in their back-end work, but they noticed their AOVs doubling. In addition, they began to feel the pressure of running a business melt away and felt the drive to focus on what they do best—creating visually stunning photos. 

This was only the beginning of their PhotoDay journey! Now, fifteen months after our first interview with them, we caught up with Strada Studios (on camera this time!) at ImagingUSA 2024 in Louisville, KY, where they filled us in on how things have grown and changed since they started using PhotoDay.

We encourage you to watch the videos, but if you're just here for the highlights, we included a few key quotes for each section.

Over a Year Into PhotoDay

Jo: We had no idea that we could even grow in the space we were in because we were maxed out on our personal labor and what we could put into it.

Jason: So suddenly, not only did we have more free time, but we can actually grow the business instead of just being stagnant right where we were at.

Creating Additional Time

Jason: I’m a huge tech person. I love technology, and anything that we can incorporate into our business that gives us our time back and gives us autonomy is a huge thing to us. Autonomy is my favorite word…I’m constantly looking at ways to incorporate technology to basically take all the work we don’t want to have to do away from us. 

Jason: We didn’t have a way to market before except for going around sticking posters up at a school, and now we actually have proper marketing—[PhotoDay] writes the content for it and makes it look good. You know when to send it, you know when to send reminders, and we’re just watching television…and we’re just making money.

Parental Feedback

Jason: With us being photo-forward (PhotoDay is very much the same way) it’s all about great photos. So for us, it’s an easy transition—we put up great photos, and they are going to sell themselves. People have a hard time picking the best photos, and that really leads to increased sales. We doubled our average [order value] from photo packets.

Jason: Every encounter we get…they’re like, “I love the way you guys do the photos now. It’s so fun, and I have such a good time picking pictures, but I also am mad at you guys because I can never decide what pictures I want because there are so many good ones.” …And that’s just like the best compliment where people can’t make a decision, so they just buy all of it. 

Focusing on Craft

Jo: It’s been a tremendous difference. We spent [10-12 hours a day] working when we were doing everything ourselves. To now, it’s 10-12 hours a week.

Jason: It’s really fun being able just to play with some of our free time instead of grinding and entering credit cards or cashing checks or calling people saying their checks bounced. It’s a non-issue. It never happens.

The Next Three Years

Jo: I’m going to retire.

Jason: The company went from mom-and-pop to within a year of being with PhotoDay…this company is getting ready to explode. We started getting a lot of phone calls from a lot of big schools, and the word’s just spreading like wildfire because of the level of service we’re able to provide. With all the projections and everything, the company’s going to keep growing like 40% year over year for the next five years…the sky’s the limit. 

Jason: We repeatedly say to ourselves, man, if it wasn’t for PhotoDay, we would never be able to even contemplate getting any bigger than we were because we simply wouldn’t have the time or the tools to do it. So PhotoDay covered like 80% of everything we were doing manually, and now it’s just done for us without having to think about it. That’s huge.

Jo: Before PhotoDay, I had a problem with control. You know, you have your business, and that’s your baby, and nobody else can run it like you. And it took a lot for me to let go of some of that control and just say, “Okay, PhotoDay is going to handle all of these little issues we have.” And now that we’ve experienced it, now that we’ve seen the possibilities, the growth—I would never go back to the way we were doing it.

Advice

Jo: I think it’s important that people know balance. I mean, in everything in life, there’s balance, and to be able to have your work life and your personal life have a healthy balance is so important. 

Jason: A lot of people want to keep control of everything…And it’s like, you know, you could just have someone do this for you, and you’d actually be able to spend more time with your kids and spend more time just taking good care of your clients and perfecting your craft if you would just learn to be okay and not try to keep control of every aspect of your business. Because you really can’t run a complex business all by yourself. Every successful business out there has a team of people running it… 

Jason: So getting a team together of outside businesses who can provide services to you to alleviate the pain, it’s worth every penny to do that. And you ultimately find out that the little bit of money you’re spending on partners to take away some of your labor and take away some of the things that you don’t want to have to do pays off far more than you’d ever put out for it, because it now allows you to be better at what you’re doing, go out and gain more business, or continue to provide a better level of service to people.

Jo: What good are you to your business if you have burnout? When that happens, your quality that you’re offering your clients definitely drops. 

Parting Words

No matter where you are in your volume photography journey—only considering getting started or already well-established in the industry—we hope you find Jason and Jo Marino’s journey an inspiring one! 

Their search for time-saving balance eventually led them to PhotoDay, which helped them reduce back-end work, double their AOVs, and focus on creating visually stunning photos. As they continue to grow and expand Strada Studios, we’re honored that PhotoDay has played a significant role in their success.

If you’re a photographer looking to streamline your work processes and increase your revenue, what are you waiting for? Just listen to Jason: “If anybody is thinking about it…don’t think about it, you just have to do it—and watch things change for you.”

Create a free account and see what PhotoDay can do for your business! Our customer success team is ready to help you every step of the way.

If you’re a volume photographer using composites, you’ve probably already heard of the amazing Don Ward and 3rd Creative. He is a talented photographer and graphic designer who turned his multiple passions into a successful career. 

3rd Creative was created due to direct requests for his modern, versatile theme templates, now used and loved by photographers nationwide. In the image-first world of online selling, Don’s custom and unique designs can help take your photography (and sales) to the next level.

PhotoDay and 3rd Creative recently announced an exciting new theme collection that is available exclusively through Miller’s Lab + PhotoDay! These stunning, versatile themes complement 3rd Creative’s other popular designs perfectly. 

To celebrate the collaboration, PhotoDay sat down with Don to hear about how he got into photography, his roots as an artist, how he found PhotoDay, and his helpful words of advice to other photographers. Let’s dive in!

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PhotoDay: Tell us a bit about your photography experience. When did you decide to make a career out of it?

Don Ward:

As a teenager, I always had a camera. I wasn't really thinking about becoming good at photography or having nice cameras or lenses at the time. I was mostly just interested in getting snapshots and capturing moments with my friends—nothing fancy. 

I started with disposable film cameras and eventually point-and-shoot film and digital cameras. I was just known as the guy who always had a camera among my classmates and friends. 

It wasn't until my kids started playing sports that I considered buying a nice camera and a long lens. At soccer games, the point-and-shoot cameras that worked fine at home or at the park just weren't getting the job done anymore. I noticed another parent with a DSLR and a long lens and asked if I could see the images he was capturing. That was the moment I decided to invest in a real camera. 

It was pretty expensive to us at the time, so I decided to focus on learning action photography to make some money and offset the expense by photographing action for other kids' parents. 

Capturing action photos for other parents I knew quickly turned into being asked to photograph teams and individuals. I hadn’t considered this, but I thought this would be an easier and better way to recover some of the expense of my investment in camera equipment. 

What was your exposure to the art and design world? Was it something you had always been interested in or something new you started to pursue at the beginning of your photo career?

It didn't take long for me to decide that photographing kids standing in the grass was pretty boring. I decided to try and add some spice to it. 

I remembered seeing a pre-installed program on my laptop called Corel Paint Shop Pro. So, I opened it up and started experimenting. I scoured YouTube for anything I could find and quickly learned how to install free fonts and add drop shadows, and let's not forget the almighty "outer glow"! 

As a kid, teenager, and even into my twenties, I was always into art and drawing. Learning a little bit about Paint Shop Pro triggered something in me. I now had a creative outlet that I only had a little time for between work and kids. I was all in. I didn’t have a long-term vision or goal, but I really just wanted to make the coolest sports images I possibly could for my kids and their teams. 

Looking back, many of the images are pretty laughable, but I was beyond proud at the time. I decided to invest in Photoshop Elements because the full version of Photoshop was really expensive, and most of the YouTube content available was for Photoshop and not Paint Shop. I binged YouTube for anything I could find—watching content from the likes of Woody Walters and Joel Grimes. As I improved, I eventually realized what else I was missing: off-camera flash.

Want to guarantee success this Commencement season? Our Customer Success and Sales Team has created an amazing downloadable resource free for all PhotoDay Users!

Just create an account or sign in to access the Commencement Success Guide & Price Sheet below.

Download Here

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Graduation season is almost here! It’s both an exciting time of celebration and a unique opportunity for photographers to reach new potential customers. PhotoDay is the perfect solution for your upcoming commencements. 

Get photos online faster with a quick and easy setup process. Effortlessly connect families to galleries using our smart text marketing features. Promote and spread the word with our free design template resources. And if you haven’t already tested out PhotoDay’s amazing FaceFind feature, now is the time! Get ready for your easiest commencement season ever.

Now, which gallery type do you choose? There’s no wrong choice, but allow us to break it down for you.

Our Favorite Option: Public Gallery

Public Galleries provide open, easy access for everyone involved in this big day—the graduates, their families, the school, and more. Thanks to direct links, Public Galleries are the most accessible option for attendees to quickly access and share the gallery with loved ones interested in purchasing photos.

Customers can access a Public Gallery multiple ways:

• By texting the gallery’s access code to 90738
• By using the gallery’s direct link
• By entering the gallery’s access code at my.photoday.com

When customers visit the gallery before photos are published, they will be greeted with the option to enter their phone number and subscribe to receive updates. Encouraging customers to opt in through text is highly recommended since this automatically subscribes them to gallery notifications!

You can design posters, program ads, yard signs, and other materials to gather additional gallery subscribers both before and during your event. PhotoDay’s Commencement Resource Kit includes templates for a range of collateral. It’s available for free download to all PhotoDay users!

Public Galleries have three customer-facing search options, but for large events with numerous photos, we suggest you turn off “All Photos” and allow customers to use both “FaceFind” and “Tags” to filter their images. 

Pro Tip: Before uploading your completed photos, organize them into named folders on your computer or hard drive. This way, PhotoDay can automatically apply relevant tags, streamlining the data set for customers to easily locate their photos.

When building your price sheet, be sure to offer multi-digital packages, print + digital packages, and plenty of specialty items for photo gifts! Speaking of price sheets, our Customer Success and Sales Team created an amazing downloadable resource free for all PhotoDay Users. Just create an account or sign in to access the Commencement Success Guide & Price Sheet.

An Added Layer: Group Gallery

Consider using a Group Gallery for an additional level of privacy. This option eliminates public direct links to the gallery and requires customers to text their access code to 90738 or enter their access code at my.photoday.com before viewing the gallery.

Follow the rest of the Public Gallery steps outlined above, and you’ll be selling in no time! 

The Private Gallery Route

Ready to explore the capabilities of Capture + FaceFind? With PhotoDay's Private Gallery workflow, you can offer each graduate an exclusive gallery showcasing only their photos. If you choose to go this route, you have two options:

Route 1
Capture photos during the event just like you usually would. 

1. Add subject data—either before picture day or on the go at the event.
2. Use PhotoDay Capture to snap reference photos of each subject. You can do this before, during, or even after you take their professional photo.
3. Let FaceFind work its matching magic. Capture syncs the reference photos and data to the PhotoDay Studio Panel, so all you have to do is upload your professional photos and watch FaceFind match each photo to the right person.

Route 2
Recycle your fall data and images!

1. If you already have subject data and reference photos, add a column to your CSV titled “Image Name.” Then add the reference photo's filename to each subject accordingly.
2. Upload the CSV file and reference photos to the new job, and it will automatically populate and match the data with the corresponding reference photos for each individual.
3. When it’s time to upload the professional photos, let FaceFind work its matching magic as usual.

Since Private Gallery jobs require subject data for generating individual access codes, you can also utilize our Automated Email Campaigns to establish effective customer communication. To implement these reminder email campaigns, ensure that you have parent emails in your data when publishing the job. 

In addition to both manual and automated email marketing, all gallery types in PhotoDay include automated smart text marketing. If a customer opts in to notifications, they will receive a strategically timed series of automated texts based on the gallery status, any special offers, upcoming expiration, and more.

Learn more about all of the different ways you can communicate with customers before, during, and after picture day to encourage sales.‍

Tips for Success

1. For your marketing resources, create a QR code so customers can scan to subscribe. Set it up so it automatically opens their phone’s messaging app and populates a text with their unique access code to 90738. Then, all they need to do is click send to subscribe and gain access to the gallery. Use our free downloadable templates to start designing your marketing collateral.

2. On your price sheet, offer digital bundles to incentivize customers to purchase more digital download products. The more they buy, the more they save. Learn more.

3. Our lab partners offer beautiful commencement products, so be sure to add tassel and print display frames, thank you cards, and more to your price sheets.

4. Increase value by setting up a family portrait station at the event. This can be set up to the side or just outside of the venue exit to capture proud families mingling with their graduates.

5. Consider using AdvancePay (PhotoDay’s answer to pre-pay) to gather early sales and entice customers to buy in early in exchange for a discount or free shipping code. Read more about how offering AdvancePay can boost your sales. 

6. Download the free commencement best practices resource! It includes a sample commencement price sheet, a picture day checklist, tips and tricks for before, during, and after your commencement picture day, and more. Just sign in or create an account to access it. 

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Ready to see how it looks from a customer's perspective? Check out this sample public gallery.

While each gallery type is simple to set up, our Customer Success team is here to help you every step of the way. With online galleries, automated marketing, and an efficient workflow, we’re confident PhotoDay will enhance your upcoming commencements!

If you’re already a PhotoDay user, sign in to explore our complimentary resources to level up your next commencement picture day. Or create a free account and begin your journey 🚀

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You had a wonderful picture day, your post-processing is finished, and now it’s time to publish your gallery and start selling. Most parents intend to buy photos, but some don’t get around to it immediately…or maybe they straight up forget! So, just how can you keep the excitement of picture day going to encourage early sales?

One way to achieve this is by using money-saving incentives to create a sense of urgency. Encouraging quick ordering means your studio sees a faster return on the time and effort you devoted to picture day while still making sure your customers love your photos.

Luckily for you, we’re here to let you in on some insider info. We have SIX tried and tested ways to grab your customers’ attention and get them to press that Order Now button faster and earlier. Read on!

Understanding Order Urgency in Volume Photography

Each one of your jobs has a natural sales cycle, and the obvious overall goal is to make each one as profitable as possible. Playing up order urgency is a tried and true sales technique that uses the fear of paying more tomorrow to encourage customers to buy today. Expiration dates for promotions, discounts, and fundraisers help create this sense of urgency to buy quickly to get the best price possible.

Many parents will buy their kids’ photos no matter what—that’s great! Don’t worry about losing money by offering discounts; customers already committed to purchasing might purchase even more than they would have if no promotions were available.

Instead, the primary target of your studio’s order urgency campaigns is the less committed parent who is on the fence about ordering, who plans to order eventually but not immediately, or who has no intention of buying. Planting that suggestion in these customers’ heads is a massive win for your studio!

Six Ways to Create Order Urgency with PhotoDay

FOMO (fear of missing out) is a real and powerful driving force for many people's decisions—from attending parties to watching popular movies to, yes, even ordering pictures. With these six techniques, PhotoDay makes leveraging FOMO and increasing your studio’s AOV easier than ever.

1. Offer a Free Social Sharing Download for 48 Hours
   Add a free social sharing download to all of your packages for the first 48 hours after publishing the gallery. Customers who were planning to purchase a single print may see this freebie and decide to buy a whole package instead. Downloads are a fantastic item to offer for free because they don’t cost your studio a thing—you’re investing zero dollars to encourage a fast upsell.
   
   It’s easy to set this up in PhotoDay. Just duplicate the job’s price sheet and add a free social sharing download to each package. Then, assign the updated price sheet to the job before publishing the gallery. Use our Custom Promo feature to let customers know about the offer and set a reminder to swap back to the initial price sheet after 48 hours.
   
   
2. Publish a Gallery with a Time-Sensitive Offer
   Deadlines and scarcity are two of the most popular ways to drive order urgency. Try building in a deadline by creating an offer (free shipping or percent/dollar amount discount) just for customers who order by a specific date. You could also try the scarcity tactic of only making the offer available to the first 50 customers to encourage them to act even faster so they don’t lose out.
   
   Head to the Store section of your PhotoDay Studio Panel to determine your discounts, set the offer expiration date or max redemptions, and then attach the promotion to the job as a Gallery Offer before publishing.

3. Expire Your Best Prices
   Another effective route is to expire your best prices or all package offerings. If parents know they need to purchase by a specific date to get the best product prices or to be able to buy any discounted packages, they’ll feel even more motivated to spend early for the best savings.
   
   To implement this strategy, all you have to do is duplicate the existing price sheet for the job, remove the money-saving packages, and only leave a la carte products or increase the overall pricing. Request the Best Price Series Custom Promo to make sure parents know they should order quickly to save the most money.
   
   
4. Expire Your Gallery
   Expiring a gallery creates a whole different sense of urgency—once the gallery is no longer available, parents will have missed out on not only your best prices but also the chance to order their photos at all.
   
   With PhotoDay, you have complete control over how long your gallery remains published and accessible. You can set an expiration date in the job settings and manually re-publish the gallery anytime.
   
   
5. Make it a Fundraiser
   Build a promotion that saves parents money and benefits the organization by offering to donate a portion of your proceeds for a set amount of days back to the league, school, or dance studio. The silver lining of this approach is that the organization will be extra motivated to help spread the word since their reward increases with every family that places an order.
   
   Plan this with the organization before picture day and include it in your initial pitch. Determine how long you want the fundraiser to run, then add the information to your package descriptions and marketing materials. Use the Fundraising Series Custom Promo in PhotoDay to notify everyone who has opted into the gallery of the upcoming deadline.
6. Offer Free Bulk Shipping with Miller’s Lab
   We live in an Amazon Prime world, and not everyone is used to paying for shipping. Why not offer an incentive so they don’t have to? You can do this in any Private Gallery with a Miller’s Lab bulk price sheet attached.
   
   The difference between just creating a free shipping offer and using bulk shipping is that bulk shipping with Miller’s and PhotoDay is free for your studio if the order minimum is met! Learn all about Bulk Shipping Made Easy with PhotoDay.
   
   To set this up, create a private gallery using Miller’s Lab, select a bulk price sheet, and set an order deadline for two weeks after picture day. All orders placed before that deadline will ship to one address for pickup or distribution (e.g., the school, your studio, etc.). After the deadline, customers can still pay for drop-shipping directly to their door.
   

Don’t Forget AdvancePay

With PhotoDay’s AdvancePay (AP) feature, you can create urgency before you even take a single photo. AdvancePay is PhotoDay’s answer to traditional pre-pay and allows your customers to purchase credits before picture day, which they can then use when the gallery is published.

Anyone willing to pay early is already motivated to buy products, and most people who purchase AP credits spend even more once they see the amazing final images. Be sure to reward these customers with the very best savings opportunities—make sure AP offers are the biggest discounts when compared to any additional promos you decide to offer later on.

Thankfully, creating order urgency is a highly effective and easily repeatable process! Once you discover the right promotion mix for your studio and customers, you can automate the strategy job after job. PhotoDay puts all the tools you need right at your fingertips, and our Customer Success Team is always ready to help when you have questions! 

Your next job is coming soon. Act now to make it as successful and profitable as possible.

You booked your next job, the contract is signed, and it’s time to prep for the most exciting part: picture day. If this is your first big volume job, try not to feel overwhelmed—no matter your job count, mastering the game of efficiency is an ongoing work in progress for every business.

In the wise words of Benjamin Franklin, "By failing to prepare, you are preparing to fail." But don’t worry! PhotoDay has your back with a handy interactive picture day checklist. No frills, no fuss—just a step-by-step guide to ensure you nail your next job.

Our downloadable guide starts when you book the job and keeps you on track through publishing and selling. Go ahead and download the checklist, and keep reading to explore each of the nine steps in greater detail!

➡️ Download Picture Day Checklist ⬅️

Step 1: When the Job is Booked

Celebrate the win, and now let’s get you prepped for success. First up: setting up the job in your PhotoDay Studio Panel.

Creating a job in PhotoDay is easy and intuitive, but we also offer a rich inventory of walkthrough guides, support articles, and informative webinars that teach you everything you need to know in just a few clicks.

When setting up your job, you’ll select your gallery type and add important details like the job name, logo (if you have it), and picture day date. You’ll also set up your price sheet, AdvancePay, and any special offers. PhotoDay automates these gallery promotions for you, including header banners when a customer is viewing photos in the gallery.

Building your job is one of the more detail-oriented steps in the process, but with our intuitive platform, you’ll breeze through it in no time! 

Step 2: Four Weeks Before Picture Day

Communication is key when it comes to online selling! Your customers will need to know how to access their gallery before they can order their photos. It’s never too early to prepare your customer communication plan and marketing materials. 

First, decide how you’d like to notify parents and the organization that picture day is approaching, then create the items you’ll need to promote any specials and execute your communication plan.

Consider all the channels your studio will utilize and create materials for each. Here are some ideas for digital and print materials:

• Email flyers
• Social media graphics
• Printed flyers
• Posters
• Reminder cards 

Thanks to online selling, the days of paper order forms are in the past, so feel free to get creative with your printed marketing materials. PhotoDay users can take advantage of our integrated marketing kit full of customizable templates for banners, posters, business cards, social media graphics, and more!

Step 3: Three Weeks Before Picture Day

This is the perfect time to gather any data needed for a smooth and successful picture day. 

If you’re using PhotoDay’s public or group galleries, look into gathering your customers’ email addresses for marketing purposes and subject counts for scheduling and staffing purposes. Additional data such as team, group, or class names will also help if you use tags to organize your gallery. 

If you’re using PhotoDay’s private galleries, you’ll need some subject data to match photos with individuals using PhotoDay Capture and FaceFind. At a minimum, you should have each subject’s first and last name, but you could also include up to 3 emails per subject, team, group, or class names, and more. Compile this data into a CSV file and upload it to your job. Feel free to follow one of our step-by-step guides or articles for information on optimizing, uploading, and mapping your subject data CSV file. Once everything is set up, subjects will automatically match with their photos!

Step 4: Two Weeks Before Picture Day

Picture day is getting close, so it's time to get your parents and organization excited!

Distribute and display the materials you created in step two, use the email addresses you gathered to send out marketing flyers, and hang your posters on location so everyone knows picture day is coming soon. You can also start promoting the upcoming picture day on your social channels and ask the organization to do the same.

Step 5: One Week Before Picture Day

It’s almost here! Ensure parents know the different ways they can opt into gallery updates and order pictures and photo gifts when the gallery is published. Encourage them to text their access code to 90738 and/or subscribe to notifications in the gallery to stay in the know. Remember, if you're encouraging parents to purchase an AdvancePay credit, now is the time to switch your gallery status from Draft to AdvancePay!

Send out an email flyer with any last-minute information and updates, including a time-sensitive special offer to drive order urgency.

If the organization didn’t provide you with customer email addresses, ask them to distribute the digital flyers or print flyers on your behalf to ensure everyone knows how to access the photos. Remember, picture day benefits the school, sports league, or dance studio from a fundraising standpoint, so don’t be afraid to ask for help spreading the word.

Step 6: Day Before or Morning of Picture Day

Prepare your staff for a smooth and successful picture day! Communicate the importance of accessing the gallery and subscribing to notifications. With PhotoDay, there are multiple ways to connect to customers:

• The simplest route is for customers to text their access code to 90738 to sign up for notifications and receive a direct link to the gallery.
• Customers can also go straight to my.photoday.com on their phone, computer, or tablet.
• No matter how they get there, my.photoday.com is the final destination where customers can create an account, access the gallery, purchase AdvancePay Credits, and opt-in for transactional text messages.

Gathering text subscriptions is an ideal way to keep in touch! Customers who have opted in to receive SMS notifications will be the first to know when their photos are published and ready to order. PhotoDay also offers pre-built SMS campaigns studios can request to send to anyone who opted-in to a gallery less than a year old. 

Step 7: Picture Day

It’s finally here! Ensure you have all the gear you need (and backups!), plus onsite promotional materials like banners, signs, and reminder cards with the gallery’s access code.

Take advantage of the in-person opportunity to market and sell while photos are still fresh in parents’ minds. For example, you could advertise a “Today Only!” offer for anyone who purchases an AdvancePay Credit onsite.

Get to your location as early as you need to set up your equipment and marketing displays. PhotoDay and Capture make check-in a breeze, giving you and your staff extra time to interact with your subjects, talk up your promotions with parents, and ensure you can answer all their questions about your product offerings.

The most important thing to remember on picture day is to have fun! This is why you started your volume photography studio in the first place, so never lose sight of that.

Step 8: After Picture Day

You had a successful picture day—breathe a sigh of relief and treat yourself to some tacos!

Now it’s time to level up your beautiful photos with post-processing and editing so you can upload them to your galleries and start selling.

PhotoDay has multiple tools to simplify and automate post-processing. You can use Knockouts to extract subjects from backgrounds to use for composites or to add custom backgrounds. Our AI-driven Color Correction service adjusts exposure, contrast, white balance, and gamma faster than ever. These services are available right within your PhotoDay job, making it even easier to upload final photos into the customer gallery. 

Once the photos are published, watch the sales come rolling in! All customers subscribed to the gallery will automatically receive a text message letting them know their photos are ready. You and the organization can also send out emails and post on social channels to make sure you reach everyone.

Step 9: After Publishing

Don’t stop marketing once the images are published! To encourage sales, continue to drive awareness and sales opportunities by re-marketing the gallery at ideal times.

PhotoDay makes continuous promotion of your galleries a breeze with automated text campaigns and manual email marketing flyers. You can use these resources to communicate with your customers about gallery expiration, early bird prices, and flash sale offers, which will help boost sales and AOV! 

PhotoDay also offers unlimited gallery storage, so you can use these same sales techniques to re-market previously expired galleries for seasonal and holiday promotions. Check out the following blogs for more ideas and instructions on creating special offers: Maximizing Sales in Volume Photography: A Guide to Products, Pricing, and Promotions and Driving Incremental Volume Photography Revenue Through Seasonal Strategies.

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Picture day is an exciting, important event for the subjects, families, and organizations involved, and adopting a game plan for your studio minimizes stress, de-escalates surprises, and ultimately leads to a more enjoyable experience for everyone involved.

Think of this checklist as a roadmap that you can adapt to the needs of your studio and each specific job. Remember to keep it flexible if the timelines don’t line up perfectly—while our guide starts up to four weeks before picture day, your studio might only have a few weeks’ notice. 

You’ll also discover entirely new ways to build your own efficiencies, like creating your marketing materials when you set up the job in your studio so that you will be prepared to send them out when the time is right. Let this checklist be an adjustable guide rather than a rigid rulebook. 

The intuitiveness of PhotoDay and all the practice you’ll get as you book more and more jobs will make executing these picture day plans comfortable and stress-free!

➡️ Download Picture Day Checklist ⬅️

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Join thousands of photographers and studios as they modernize their business with PhotoDay. Create a free account to transform your studio with online galleries, e-commerce shopping, direct-to-door order delivery, sales tax remittance, post-processing services, and much more.

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We're thrilled to announce a new partnership with the well-established APS Lab (Advanced Photographic Solutions). As we continue to elevate the PhotoDay platform and enhance your experience, we're excited about this collaboration that will bring a myriad of benefits to both photographers and customers by ensuring a seamless and exceptional photo ordering process through PhotoDay with the high-quality prints and products of APS Lab.

Starting 12/4/23, PhotoDay Users can add APS Lab to their accounts and choose them for any or all of their jobs! If you don’t have a PhotoDay account yet, you can select them during sign-up!

Why APS Lab?

APS Lab is a renowned name in the world of professional photo printing and fulfillment. As one of the largest wholesale photo finishing labs in the country, their commitment to high-quality products, efficient fulfillment, and reliable customer service aligns perfectly with our own dedication to providing photographers with the best products and tools available. 

With over 40 years of industry experience, APS Lab has earned an excellent reputation, making them an ideal partner. Providing services covering multiple photo categories, including underclass, sports, senior, and general volume photography markets, APS has been a stalwart lab for many volume photography studios across the country from its offices in Cleveland, TN.

What Can You Expect from This Partnership?

Streamlined Order Fulfillment

APS boasts a 100,000+ sq/ft facility with over 200 dedicated professionals, proficiently capable of delivering an impressive output of 18,000 units per hour. Their capacity allows them to stay on time even during peak periods. With a focus on speed and accuracy, APS has an average of less than 3 days of in-house production time and over 98% accuracy.

As with all of PhotoDay’s lab partners, order fulfillment is a breeze. If you’re currently using APS Lab, consider signing up for a free PhotoDay account to test out the seamless integration. In PhotoDay, the entire process—from publishing the gallery to customers placing their orders to shipping directly to your clients—will be efficient and hands-off for you, the studio. What you do with your new free time is up to you!

Exceptional Print Quality

We understand the importance of delivering high-quality prints to your clients, and APS Lab shares this commitment to excellence! They utilize state-of-the-art printing technology and premium materials to produce stunning representations of your work that your customers will love.

Quality Product Offering

Through our collaboration with APS Lab, you can look forward to an excellent range of products to offer your schools, organizations, and customers. From standard prints to premium photo products to personalized gifts, you can expect high-quality offerings to thrill your customer base and boost your revenue potential.

How to Add APS Lab to Your PhotoDay Account

If you're already a PhotoDay User, this partnership will only enhance your experience. You'll have the option to add APS Lab into your workflow with just the click of a button. As always, you can have as many of our lab partners added to your account as you’d like. Just follow these simple instructions, then create a new price sheet with APS Lab.

If you’re not a PhotoDay User yet, this is the perfect opportunity to take us for a test drive this winter ❄️ Forget the paper order forms and move your galleries online for higher sales and happier customers! 

It’s completely free to get started. The best way to experience PhotoDay is to create an account and have a look around with no strings attached. You can select APS as your lab during sign-up!

Exceptional photos start with great lighting! While stunning photographs are comprised of multiple elements, the quality of lighting often makes or breaks an image. Mastering this aspect takes practice, but you can get there with some experience and the right equipment! 

Thankfully, there’s a fast-track option—the LVL Up Studio System is a revolutionary lighting setup that will streamline your next picture day and boost sales. With it, you can guarantee consistently perfect lighting with every picture you take while significantly reducing your set-up and breakdown time. 

Acclaimed photographers Tom and Mario Muñoz of LVL Up Imaging and Muñoz Photography wanted to create a solution that maximizes efficiency without sacrificing quality. Sounds like every volume photographer’s dream, right? This dream became a reality when they developed the LVL Up Studio System to replicate the control and artistry achieved in their studio, on location in volume settings. Tom and Mario know the value of simplifying their workflow, so they’re also proud PhotoDay partners!

Keep reading to learn more about how LVL Up and PhotoDay can transform your volume photography business like never before.

How important is lighting, really?

If you’re wondering why having a stellar lighting setup is so critical, to put it plainly, lighting is the most important part of any photograph. It sets the mood of the images and affects how the subject looks more than any other factor. Good quality lighting also makes the entire process easier and more efficient—from your own post-production workflow to increasing sales.

You may already have a lighting setup you love but want to simplify your equipment before scaling your business. Perhaps you’re new to photography and want to learn everything you can as fast as possible. Or maybe you’re a seasoned portrait photographer interested in expanding into the volume school market. 

Regardless of where you are on your journey, LVL Up can help you achieve your goals through their inventive lighting solution.

What makes LVL Up’s lighting system unique?

To understand why Tom and Mario’s invention is so ground-breaking, let’s explain what a traditional lighting rig might look like. An ideal lighting setup needs three main components: 

1. A large soft light source for the main light
2. A large soft fill either from a strobe or bounced light
3. A separation or hair light to add dimension

Instead of having three separate lights, diffusers, stands, and variable spacing, The LVL Up Studio System comprises one lightweight, collapsible diffuser screen and two reflector screens. With the screens in place, you only need one light to capture beautiful, powerfully lit images. Plus, the entire setup is easy to carry and can be assembled at lightning speed.

"You set this up in literally five minutes, and because your highlight comes from the shadow, you get consistent, three-dimensional lighting without having to change it based on the subject.” - Tom Muñoz

An Innovative Solution for Volume Photography

The LVL Up System is remarkable because it solves multiple common issues volume photographers face, particularly on school picture days. 

Save Time & Money

Time is money! LVL Up users save precious time and money by decreasing their setup and breakdown time to under 5 minutes. Traditional lighting and backdrops can take an hour or more. Not only does LVL Up make picture day easier, but it means you and your team can arrive later and leave earlier—so you can focus on that prized work-life harmony. 

Additionally, you can work efficiently with a smaller staff since you’ll only need one system per photographer. Get ready to save money in every aspect of your business.

Consistency is Key

The system creates consistent lighting with its one-strobe solution. Utilizing one light eliminates misfires from additional strobes, which can interrupt your picture day flow. You can say farewell to the days of time-consuming retakes. 

Consistent images also make for easy, streamlined editing. You’ll save time and reduce headaches during post-processing.

Level Up Your Image Quality

Due to its consistent, bounced lighting, the LVL Up System will improve your image quality by providing a significantly softer look to the subject’s skin. It also practically eliminates troublesome eyeglass glare. While you can also spend time fixing these things in post, why not solve the problem when you press the shutter? 

With online selling, impeccable image quality automatically means increased sales. The better your subjects look in the photos, the more likely they will buy them! 

Private & Efficient

The intuitive wall design helps create a private mini-studio vibe for each subject while they’re being photographed. Whether you’re using just one station or have five stations lined up in a row, your subjects will feel comfortable, naturally leading to more relaxed interactions and better poses and expressions.

Easy to Use

Last but not least, the LVL Up System is so simple to use that onboarding new staff becomes a total breeze. You’ll be able to teach almost anyone how to take a high-quality picture with it in seconds.

LVL Up & PhotoDay: A Powerful Match

During picture days, LVL Up integrates seamlessly with PhotoDay. Our Capture app’s facial recognition capabilities eliminate manual check-in and tedious data matching, enabling photographers to interact with students and focus on creating a relaxed atmosphere from start to finish. 

The beautiful, consistent lighting provided by the LVL UP Studio System enables foolproof Color Corrections and crisp Knockouts to streamline your post-processing with PhotoDay. 

Our backgrounds feature also allows you to offer multiple digital backgrounds for your customers to view and choose from so you can generate even more sales. 

During checkout, customers can add on PhotoDay’s AI retouching service, which magically softens and smooths skin, removes acne blemishes, and evens skin tone without affecting permanent scars or freckles—all with the click of a button.

“[Using PhotoDay Capture] allows the photographer to spend less time checking in data…and more time to engage with the actual student to create the photography experience we need to get that expression and emotion so we can quickly get on to the next student and let them get back to class.” - Tom Muñoz

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The First Step to Refine Your Lighting Process

For volume photographers and studios wanting to improve the overall quality of their work, the first thing to do is invest in lighting and education. The LVL Up Lighting System is the most versatile system available to date. It replaces virtually all light modifiers with one simple and easy-to-use solution. 

If you’re an established studio looking to scale your business, consider simplifying your current lighting setup. Reducing your rig's complexity will minimize set-up time and significantly minimize onsite mishaps, retakes, and adjustments. 

Investing in quality equipment will provide your studio with consistent results and make it easier to scale your business over time. If your team is experiencing difficulty getting repeatable, consistent lighting from location to location, the LVL Up system could be the perfect investment for your studio.

In all types of photography, lighting is everything. For volume photographers, well-controlled light creates efficiencies that will impact every facet of your business. 

Are you ready to make your next picture day unbelievably simple and efficient while capturing balanced, perfectly lit images with every click? You can explore all of LVL Up Imaging’s products at www.lvlupimaging.com. Learn more about Tom, Mario, and Muñoz Photography at www.munozphotography.com.

If you’re new to lighting, check out A Beginner’s Guide to Understanding Photography Lighting on our blog to learn more about the basics.

Join thousands of photographers and studios as they modernize their business with PhotoDay. Create a free account to transform your studio with online galleries, e-commerce shopping, direct-to-door order delivery, sales tax remittance, post-processing services, and much more. We promise work will start to feel less like work and more like what you love. 

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