Meet the new volume photography award that celebrates capturing greatness. 

From the beginning, PhotoDay’s founders have had a simple mission: to propel the volume photography industry forward into higher-quality photography, enhanced customer experiences, and improved quality of life for photographers.

Now, over seven years into this journey, we’re incredibly proud of how much our users have accomplished with the help of our workflows, platform, and features. With precious new free time, a quickly scaling business, and the courage to try something new, the opportunities are endless.

As a community-focused company, celebrating the unique achievements of photographers using PhotoDay is essential to our identity…but it’s also downright fun. Blog posts, video interviews, and live webinars are great, but we wanted to try something a little more tangible and flashy. 

At this year’s SPAC awards ceremony, we introduced a brand new accolade for success and innovation called the PD ONE Award. 

Keep reading to learn more about the award and meet the 2025 winner!

What is the PD ONE Award?

The PD ONE Award is a public acknowledgment of exemplary innovation and success in the volume photography industry by a photographer using PhotoDay. This public celebration is a way for us to say thank you and well done to a notable studio with substantial results facilitated through our platform. 

Crafted with both style and significance in mind, the PD ONE Award is a sleek and timeless trophy with a dash of PhotoDay personality. Designed to be something that could be held and handled while still looking pretty stellar on your office shelf, it's a symbol of shaping a brighter future in volume photography and achieving new heights while finding joy in the process.

And the winner is…

We’re excited to announce that the winner of the 2025 PD ONE Award is none other than Jay & Carinna Boatwright—owners of smaX Photography, creators of Boatwright Bootcamp, and some of PhotoDay’s earliest adopters.

We chose the Boatwrights not only for their extraordinary impact on the volume photography industry as a whole, but for their monumental, verifiable success in switching from paper order forms to online selling with PhotoDay. 

Always striving for excellence, Jay and Carinna made their business stand out from the competition with superior photo quality—which perfectly aligns with PhotoDay’s image-first selling method. 

PhotoDay changes the way you shoot, changes the gear that you use, allows you to shoot deeper into the season, and allows you to go out of town without juggling and losing any cash and paper order forms. — Jay Boatwright

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Over the past 6 years using our platform, they have significantly scaled their business while freeing up valuable time to focus on education. With Boatwright Bootcamp, they have taught hundreds of photographers how to create, market, and sell stunning images online.

Paper order forms were a nightmare. Switching all of our customers over to PhotoDay ended up being a really big blessing for us. Our AOV went way up, and we’re increasing sales every year.  — Jay Boatwright

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You can learn more about Jay and Carinna’s journey to business success with PhotoDay on the blog and connect with them on Instagram and Facebook.

This is only the beginning

This year was just the kick-off for this award! We plan to present the PD ONE Award annually at SPAC’s award ceremony.

Wondering how we’re going to pick the next winner? Nominations are now open!

Here’s the rundown:

• Nominations for the 2026 award will be accepted starting 2/25/25 through 12/19/25.
• Nominees must be current users actively selling through PhotoDay.
• Feel free to nominate a friend, peer, etc., but please do not nominate yourself.

We can’t wait to keep celebrating and supporting our wonderful PhotoDay users! 

Collaborating with our volume photography community made SPAC 2025 an impactful and memorable trade show, and we’re looking forward to what next year holds. Check out the highlights of our time at SPAC 2025. 

Interested in streamlining and leveling up your business? Create a free PhotoDay account to get started! 

If you’re still thinking it over, check out these motivating stories of real PhotoDay users who have found jaw-dropping business success and transformed their lives with the help of our platform.