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Lighting can make or break a sports team and individual portraits. You might have the best camera, the perfect backdrop, and a well-coordinated team, but if the lighting isn't right, the photo just won’t pop. Sports portraits are all about balance. You want crisp, clear shots that show sharp detail without creating odd shadows or making players squint. Good lighting helps show off the players’ personalities and the team's pride, whether the session’s in a gym, on a field, or in a studio setup.

Getting your lighting dialed in doesn't have to be complicated, but it does take some thought. That’s where strong lighting techniques come into play. Whether you’re working with natural light or pulling out the strobes and reflectors, knowing how to handle light gives you an edge. It also shortens your editing time later. Let’s break down what works best when it comes to lighting up your sports portraits.

Understanding Lighting Basics for Sports Portraits

For sports portraits, lighting helps control the emotion, focus, and sharpness of your image. Harsh lighting can bring out tiny flaws or create deep shadows around the eyes. But too little light can leave your image flat, full of grain, or feeling lifeless. That middle ground is where the magic happens.

There are two main types of light that photographers work with: natural light and artificial light.

• Natural light includes sunlight, sky reflections, or window light
• Artificial light comes from studio strobes, speedlights, LED panels, or continuous light sources

Outdoor team and individual portraits taken during the golden hour (that short window after sunrise or before sunset) often turn out soft and warm. That soft natural light reduces harsh shadows and creates an inviting look. But light control becomes more challenging when you're shooting midday with the sun straight above. That's when fill reflectors or diffusers help spread and soften the light hitting your subjects’ faces.

On the other hand, artificial lighting puts you in full control. You can adjust intensity, direction, and color temperature without waiting for fickle weather or for a certain time of day. It’s also helpful for indoor shoots or when you need a consistent look across multiple team photos.

Each lighting technique has its strengths. Many photographers use a mix of both to get the right feel. For example, you might start with available light on a field but use a speedlight and umbrella to minimize face shadows.

The most important part of understanding light is recognizing how it falls. Is it direct or diffused? From above or angled? Soft or hard? Lighting gets easier to shape and manage once you can see where shadows and highlights form.

Choosing the Right Equipment

Having the right gear on hand can make a significant difference in how your sports portraits turn out. It can also save you from struggling during a shoot. Good lighting equipment helps fill gaps, cut down shadows, and give you that pro finish without crazy editing afterward.

Here’s a simple list of go-to lighting tools for sports photography:

1. Reflectors: Great for redirecting existing light to the subject’s face. They come in silver (adds brightness), white (softens evenly), gold (warms tones), and black (blocks unwanted light).
2. Diffusers: Help soften harsh sunlight or flash by spreading the light across a wider area. Think of it as a screen that smooths out the light before it hits your subject.
3. Softboxes: A type of modifier that attaches to a light, making the light output larger and more diffused. It reduces harsh shadows and gives portraits a softer look.
4. Speedlights: Compact flashes that mount on or off-camera. Useful for extra lighting when you're on location and don't want to carry much gear.
5. Light stands: Keep your modifiers and lights stable. Stability matters, especially outdoor, where wind or uneven ground can mess with your setup quickly.

When choosing your gear, consider portability, power source, and setup time. Gear that takes too long to manage on busy shoot days may end up being left behind. Start with one or two versatile tools and build your kit around what comes up most in your sessions. Learn more about our equipment suggestions for volume photographers.

Also, think about your most common settings. Photographing indoors at a basketball court? You’ll want solid artificial lighting and tall stands. Shooting on a soccer field in full sun? A large diffuser and a silver reflector might be all you need. Taking time to match your gear loadout to your environment will pay off in faster setups and better photos later on.

Next, we’ll explore how to position and use that lighting for team settings. Keep an eye out for shape, spacing, and direction in the setup phase, since that's where things really start coming together.

Setting Up the Lighting

Once your gear’s ready, how you position it plays the biggest role in how your sports team and individual portraits turn out. Where the light is placed, which direction it’s coming from, and how it interacts with your surroundings can all affect the final product. The goal is to get everyone evenly lit, without harsh shadows or blown-out highlights.

Here’s a simple step-by-step setup to follow:

1. Choose your key light. This is your main light source. Place it at a 45-degree angle to the main subjects. If you're using natural light, this could be the sun or a large window. With artificial lights, a strobe or speedlight with a softbox works best here.
2. Add a fill light or reflector. Place this on the opposite side of the key light to soften any shadows on the player’s face. A white or silver reflector bounces just enough light to keep things natural.
3. Watch your background. Make sure it’s lit so that it doesn’t distract or pull focus. If there’s bright sunlight behind the team, try repositioning or adding a slight backlight behind the subjects to create a soft edge around them.
4. Step back and review. Take a few test shots and look for uneven lighting across faces, reflections in glasses, or hotspots on foreheads. Minor adjustments in light height or angle can clean these right up.

Indoor shoots may call for higher light placement to avoid overhead shadows. If you're outdoors, overcast skies act like a natural diffuser. Still, always have a reflector or bounce card nearby. For teams wearing caps or helmets, light needs to come from a higher angle to properly expose their faces without casting deep shadows under the brim.

Getting your setup locked in before the players arrive not only saves time but also helps keep sessions smooth. No one wants to stand in full gear for longer than necessary. A bit of prep keeps the team comfortable and your shots consistent.

Popular Lighting Techniques to Try

Knowing how to use your gear opens the door to several techniques that make a real difference during sports team and individual photo sessions. Each has its place, so it helps to get familiar and know when to use what.

Here are three reliable lighting techniques for shooting sports portraits:

1. Three-Point Lighting. This setup uses a key light (main light), a fill light to soften shadows, and a hair light or backlight to help separate the subject from the background. It gives your portraits a polished, professional look. It's a go-to for indoor setups or when you need controlled results.

2. Rim Lighting. Positioning a light behind the subject at a slight angle creates a glowing edge around their silhouette. It’s great for adding drama and highlighting the team's shape, especially if they’re each spaced apart in a slightly staggered position. Rim lighting works well in darker settings where you want dimension without visual clutter.

3. Using Fill Lights. Fill lights exist to reduce contrast so that facial details aren't lost. These can be powered lights or reflectors and should be less intense than your key light. They come in handy when photographing players with strong facial features or helmets that cast shadows.

You can change up each technique depending on your shoot conditions. If you’re working with a smaller team indoors and don’t have room for three lights, even bouncing a second light off a nearby ceiling could act like your fill. The idea is to use what you’ve got to mimic these setups to fit your space.

Fixing Common Lighting Problems

Even with the best planning, lighting hiccups happen, especially during outdoor sessions or last-minute setups. Things like uneven exposure, glare, or deep shadows can show up and throw off your shot.

Here’s how to solve a few of the usual issues fast:

• If players’ faces look too dark, especially under helmets or hats, raise your key light or tilt the reflector to bounce more light back at their eyes.
• If you’re seeing strong shadows behind players, try moving them forward from the backdrop or softening the backlight.
• On sunny days, harsh midday sun creates hard shadows. Use a diffuser or position the team in open shade to even it out.
• Glare in glasses or shiny helmets can happen when lights hit at poor angles. Move the light slightly higher or off to the side to knock out these spots.
• Uneven lighting across the team lineup usually comes from light fall-off. Try moving your light source farther back or using a larger modifier to spread light more evenly.

A test shot or two early in the process can help you catch these before they become a problem. Checking your camera’s histogram or zooming in to review skin tones is a quick way to spot overblown highlights or murky shadows.

Weather can also throw surprises your way. Always keep a lightweight reflector, a backup light if possible, and a plan B for moving indoors if needed. Being ready to adapt is what keeps things on track.

Bringing Team & Individual Portraits to Life

Lighting is where your creative eye really counts. Every team has personality, and great lighting brings that out in the photos. Whether you aim for something classic and clean or dynamic with a bit of edge, lighting helps you shape the mood.

Don't be afraid to try different angles, bounce light off nearby surfaces, or test a new reflector. The more you experiment, the quicker you'll figure out what works for your usual sports photography setups. One photographer we know realized that a simple camping tarp clipped to a chain-link fence made the perfect sun diffuser for a summer soccer shoot.

Good portraits aren't about flashy effects. They come from well-thought-out light, a solid setup, and a little patience. That’s what gives the photos depth and leaves the team feeling proud of how they showed up.

Take what fits your workflow, keep tabs on your results in different lighting conditions, and adjust from there. Great sports portraits start with light, but they really come together when you use that light with intention.

Ready to transform your team and individual photos with standout lighting? Dive into the artistry of sports portrait photography to see how the right techniques and gear can elevate your work. Explore PhotoDay® and discover the workflows and tools that fit your needs and help showcase each player's personality and spirit.

School photo day pops up on the calendar like clockwork. Whether it's a kindergartner in their very first classroom or a high school senior capturing their final year, school portraits mark a moment in time. These sessions aren’t just for filling yearbooks. They’re meaningful for families who collect these images year after year. For photographers, it's a chance to make a lasting impression and deliver smooth, stress-free experiences for schools and students alike.

But let’s be honest—photographing dozens or even hundreds of kids within tight timeframes can get hectic without the right approach. Wrangling a squirmy first grader who just lost a tooth or calming down a middle schooler worried about their hair takes both preparation and people skills. The good news? A few thoughtful steps can make portrait day run smoother and leave students and parents smiling. Let’s start with gear prep.

Prepare Your Equipment

Getting your gear squared away before the shoot can save time, prevent headaches, and set the tone for a successful day. These types of shoots usually move quickly, so anything that slows you down—dead batteries, missing triggers, or faulty cords—can throw everything off schedule.

Here’s a short checklist to keep on hand during your prep routine:

1. Fully charge all camera batteries the night before the shoot. Pack extras just in case.
2. Format all memory cards ahead of time and bring more than you think you'll need.
3. Double-check your camera settings for consistent output (ISO, aperture, and shutter speed).
4. Clean your lenses. A smudge or speck can ruin multiple shots before it’s noticed.
5. Test your lighting setup, especially if you're using strobe lights or reflectors.
6. Secure your background and make sure it's wrinkle-free and suitable for the school's age range.

If you’re using props like stools or posing guides, confirm they’re packed and clean. These pieces may seem minor, but forgetting one can lead to last-minute scrambling. It's also smart to bring backups of any gear that's easy to carry—things like battery packs, cords, or small light modifiers. They won’t take up much space, but could save the session.

Planning ahead like this means less stress on the day of the shoot and more time to focus on what really matters—capturing great shots of students. It also gives you the freedom to adjust quickly when things don’t go according to plan.

Create a Comfortable Environment

Most students don’t naturally love being in front of a camera. Some are shy, others may be coming from gym class, or maybe someone had a rough morning. You never really know what kind of mood they’ll be in, so setting the right vibe at your station makes a big difference.

Start by keeping your setup clean and inviting. If you're inside a cafeteria or multipurpose room, tape down cords, mark where students should stand, and avoid clutter around your backdrop and lighting. A neat space helps kids relax because it feels safe and simple.

Sound also matters. If the room allows it, playing soft background music can calm nerves and break the silence that sometimes feels awkward. Avoid loud or overly upbeat tracks. Something neutral works best to keep conversations comfortable and maintain focus.

Your body language helps too. Smile and speak kindly even when you're repeating the same directions for the tenth time. Kids pick up on your energy fast. Making eye contact, crouching to their level if they're small, and offering a quick compliment can all build trust in seconds.

For younger children, consider bringing a small puppet or silly distraction. Holding it by the lens while giving direction works surprisingly well to keep them looking toward the camera with natural smiles. One photographer told us they use a fuzzy caterpillar clipped to the top of their lens, and it works like a charm for preschoolers and elementary kids.

Creating this kind of supportive space doesn’t have to mean a complete overhaul of your setup. Small touches go a long way, especially when you’re aiming for genuine expressions and smooth sessions. If students feel safe and seen, they’ll be more likely to smile and let you capture something real.

Posing and Framing Techniques

One of the fastest ways to improve school portraits is by focusing on simple posing and strong framing. It doesn’t have to be overly creative. In fact, the most timeless school portraits are often simple and straightforward. But even a few small adjustments to posture and angle can make a big difference.

For younger students, start by guiding them into a relaxed seated pose. Have them sit upright with their feet flat, hands resting gently in their lap or to the side. Remind them to take a deep breath and smile naturally. Sometimes, having a mirror nearby can help them fix their own shirt collar or hair and feel more in control, which leads to better expressions.

For older students like middle and high schoolers, offer small choices without overwhelming them. A slight head tilt or standing at an angle with shoulders turned can help the final portrait look polished but still natural. Ask them how they normally like to stand for a photo, then clean up the pose from there without changing their style completely.

Use the frame smartly. Keep eyes in the top-third of the image unless there’s a specific reason to adjust. Watch for stray hairs, crooked collars, or overlapping shadows on the backdrop. Smooth lighting and balanced composition make the portraits feel professional without anything distracting in the shot.

If you’re working quickly, give direction verbally in one or two steps. For example, say, “Let’s turn your shoulders a little this way...great, now chin up just a bit.” This keeps the flow steady and reduces the chance of kids feeling overwhelmed or stiff from holding too many adjustments at once.

A thoughtful pose combined with neat framing helps ensure that families receive portraits they’ll be happy to display and keep for the long haul.

Connect with Students for Natural Expressions

Genuine smiles always stand out more than perfect posing. If there's one thing that makes your work more memorable, it's getting students to relax for just long enough to show their real personalities.

You don’t need to be a stand-up comedian, but you do need a go-to routine to break the ice quickly. Get on their level, smile warmly, and speak like a real person, not a robot repeating the same script. You’ll notice right away if a student walks in feeling shy or nervous. In those moments, stay calm, keep things light, and avoid rushed direction.

Try some of these easy techniques to pull out natural expressions:

1. Ask a quick question: “What’s your favorite snack?” or “Do you have pets at home?”
2. Say something just a little goofy: “Okay, now NO smiling at all. Wait…don’t do it! Uh-oh…”
3. Give them a job: “Can you help me by holding really still for three seconds? You got this.”
4. Compliment something simple: their shirt color, shoelaces, or hairstyle.

Older students sometimes feel the most awkward during photos. They're often self-conscious or tired from classes. Treat them with respect while keeping the mood casual. Let them know you’re there to make them look good, then work fast so they don’t have too much time to overthink.

The goal isn't to claw out a grin. It’s to create a moment where the student forgets the camera just long enough to be themselves.

Improve Workflow Without Sacrificing Quality

Balancing speed and quality can be tricky, especially when you're photographing hundreds of students in one day. But with a bit of planning and organization, it's possible to keep a steady pace without cutting corners.

Start with a clear process. Mark your shoot area with tape or signs so students know where to stand. If you're working with a team, make sure everyone understands their role, whether that's guiding students to their spots, checking appearance, or confirming the schedule.

Use a consistent lighting setup and camera placement for school photos. This removes guesswork and helps speed up post-processing since all your images will have similar exposure and composition.

During the editing stage, set smart boundaries. A little cropping, minimal color correction, and light retouching should be enough when your setup is solid straight out of camera. Don’t get stuck spending too much time on each photo, especially if you're handling a large volume.

Here’s one way to tighten up your workflow while keeping quality high:

• Batch rename and organize files by class before editing
• Use the same basic edit settings for most images
• Only zoom in for detailed checks on a few test shots per batch
• Keep a template or preset system for faster exporting and delivery

Staying consistent from setup through editing keeps the look clean and polished without burning yourself out.

Bring It All Together with Confidence

Running back-to-back school portrait sessions can feel hectic, but with prep, structure, and a calm attitude, it doesn't have to be overwhelming. When your gear is ready, your space is inviting, and your process fits the pace of the day, you're already ahead.

Students of every age will pick up on your tone, your energy, and the way you carry the session. Each interaction might be short, but those few seconds can leave a kid feeling seen, and that’s what helps pictures stand out. No fancy tricks, just honest attention and smart planning.

In the end, school portrait photography is about more than just snapping pictures. It’s about building systems that allow your best work to happen again and again, no matter how packed the schedule gets. Don’t underestimate how powerfully the smaller things, like a quick joke or a wrinkle-free backdrop, can impact the final image.

Ready to transform your approach to capturing volume school portraits with ease? Discover how PhotoDay® can help you streamline your workflow and improve the overall experience. By using the right tools and planning ahead, you’ll stay on top of even the busiest schedules. Learn more about how we can support your growth through our school portrait photography services.

Anyone who's worked a large volume photography session knows how fast things can get out of hand. You're managing a long line of students, teachers are asking questions, parents are checking in, and you're trying to stay on schedule while making sure every photo looks consistent. At some point, it can feel like you're juggling way too many things at once. When it all piles up, a simple shoot can quickly become overwhelming.

The good news is, you're not alone, and there are ways to pull back from the chaos. With some steady preparation and changes to how you organize your day, you can get things under control. It’s all about building a plan that keeps your head above water so your focus stays where it needs to be: behind the camera.

Plan Ahead To Avoid Chaos

A packed photography schedule can spiral if the prep work isn’t solid. One of the best things you can do to reduce stress on shoot day is to prepare well before anyone steps in front of the camera.

Here are some ways to set yourself up for success:

1. Build a timeline for the session. Include breaks, buffer time, and estimated time blocks per group. Don’t assume things will go perfectly. Give yourself breathing room when something takes a little longer than planned.
2. Make a checklist of everything needed beforehand. That includes gear, backup gear, batteries, forms, signage, props, and any group identifiers if you're doing school or league work. Don’t rely only on your memory!
3. Touch base with the event organizers. If you're capturing school portraits, loop in the front office or designated staff. If it’s a team sport, connect with the coaches. Confirm key info, like arrival times, space details, and any rules that might impact your setup.
4. Label and organize gear bins. Digging through random bags looking for a lens cap or cord slows everything down. Group related gear together by task or camera station.
5. Print or digital? Decide how families will access the photos ahead of time. Set up the process well before picture day to avoid questions and confusion on-site.

A little time spent on this upfront can make your actual sessions much smoother. When you’ve done the hard thinking already, you won't be trying to solve problems while the line keeps growing.

Optimize Your Workflow

Once things kick off, a clean and structured workflow keeps the session moving and your head clear. Every camera click should feel smooth, not like you're scrambling to make up time.

One way to stay on track is to have an assigned setup zone that removes decision-making. Know exactly where lights go, where subjects stand, and where you’ll be positioned. Use guides or tape marks if needed. The less you have to adjust between shots, the faster and more consistent things will be.

Another key piece is developing a rhythm for your shots. Think of it as a mini routine:

• Greet the person or group.
• Check posture and basic styling.
• Snap, adjust, snap again.
• Give a quick thank-you or next steps.

Repeat this flow until it becomes automatic. This is especially useful when you’re shooting hundreds of subjects in a day.

Batch processing is helpful too. Set your file naming convention and save settings, so everything stays in the right place once you upload. Use presets that match the lighting setup you're using. That saves time when editing and keeps photo quality uniform from start to finish.

Most of all, try not to overcomplicate things mid-session. Small changes can wait unless they’re absolutely needed. Keeping your focus on repeating a clean, smart workflow will set the tone for the entire day. If your process is solid, the work gets done faster, and you’ll feel way less burned out by the time it’s over.

Manage Time Effectively

When the pressure’s on and there’s a long list of subjects waiting their turn, having solid time management skills can be the thing that saves the day. It’s easy to fall behind when just one part of the schedule hits a speed bump, so the way you plan and adjust on the fly matters.

Start by setting realistic time blocks. Break the day down into chunks that make sense for the type and number of photos you’re taking. This gives you a solid base to work from. Leave yourself a margin for the unexpected. If everyone sticks to your predicted pace, great. If not, you’ve got room to pivot without throwing off the rest of the day.

Think about grouping similar shots together. If you’re doing individual portraits and group photos, don’t jump back and forth between them. That slows you down and keeps you from finding a good rhythm. Instead, run through all of one style of photo before moving to the next type. It keeps the flow tight and predictable.

Quick student interactions can help, too. Have a system that lets you guide them clearly without needing a long explanation. A simple smile, hand gesture, or a short cue for posture or positioning goes a long way. If you're working with younger kids, using a stuffed animal or funny sound can grab their attention without slowing things down. The key is consistency. Same directions in the same tone every time.

And when it comes to being flexible, that just means recognizing when things need to shift. Maybe the group before lunch is dragging, so you pick up the pace for the last few to stay on schedule. Or maybe the light changes in your space, and you need to adjust on the fly. That kind of balance between sticking to the plan and knowing when to bend can make or break your day.

Stay Calm and Focused

If you catch yourself snapping at helpers or losing track of the image numbers, it's usually not the camera's fault. It's stress building up. Staying calm may seem nearly impossible when everything's moving fast, but it’s one of the best tools you’ve got to keep the session under control.

Start with your mindset. Know going into the shoot that the day won’t be perfect. Expect something to go off-script. Whether it’s a late arrival, a forgotten prop, or a technical snag, you’ll be more prepared if you aren’t chasing perfection. Expecting challenges helps you respond better when they do happen.

Taking short mental breaks when things get tense helps reset your brain. Stand up straight, breathe slowly for ten seconds, and take a sip of water. Even if it’s just 60 seconds between groups, it can shift your whole energy. Think of it as a soft reset, just like rebooting your phone when it glitches.

Here’s one more trick: keep something light nearby to make the environment more relaxed. Maybe it’s a funny sticker on your clipboard or a goofy lens buddy for the younger kids. When you’re calm and friendly, it sets the tone for everyone around you. Assistants make fewer mistakes, subjects smile naturally, and you're less drained when the shoot wraps.

One photographer told us they keep a rubber duck in their gear bag. When they’re feeling scattered, they grip it for a second to ground themselves. It sounds silly, but that tiny physical cue helps stop the stress spiral, and that’s what counts.

Streamline Your Volume Photography for Consistent, Stress-Free Success

Volume photography doesn’t need to feel like an uphill battle. With the right structure in place, planning your sessions well, refining how your gear and process work together, managing time wisely, and keeping a clear head, you can turn overwhelming shoots into something smoother and more manageable.

The more consistent your system becomes, the easier it is to repeat your success over time. Every session teaches you something new, but building a solid foundation means those lessons get easier. Even when unexpected issues come up, you'll feel more confident bouncing back. That's a win for both you and the people you're photographing.

With the strategies laid out, handling a challenging shoot becomes more manageable, making the experience better for everyone involved. When it comes to streamlining your process and enhancing efficiency in volume photography, PhotoDay® has your back. Discover how we can support your next big session and explore our solutions today.

We made it! 2023 is winding down, the busy season is almost over, and your holiday sales are starting to run, generating a big revenue push to close the year strong. Now is a great time to reflect on all the wins your volume photography studio enjoyed over the last 12 months, map out next year’s activities, and consider ways you can take your business to even greater heights in 2024!

As you fill out your calendar for next year, don’t forget about trade shows! If you’ve never been to a trade show, the experience will blow you away. It’s a priceless opportunity to immerse yourself in all things photography while being surrounded by like-minded industry professionals. Getting a glimpse into our profession's current state and future roadmap will motivate you to innovate and grow your business.

Will attending trade shows benefit your studio? We certainly think so! In this blog, we’ll explain what a trade show is, why they’re valuable, and introduce you to the biggest photography shows in the country so you can decide which ones you’re interested in attending. Plus, we’re sharing where you can find the PhotoDay Team—we’re excited to sponsor and participate in multiple shows this season!

What is a Trade Show?

Trade shows have many names, including trade exhibitions, conventions, conferences, expos, and trade fairs. They are huge events where companies and professionals from a specific industry, like photography, gather to network and showcase their products, services, and innovations that will benefit others in the industry. It’s like going to a theme park, but all the attractions are photography-related. Everyone there is as excited about photography as you are, and you get ultimate exposure to the tools, technologies, tips, and trends that will help you grow your volume photography studio.

Companies set up booths to display products, distribute marketing materials, and engage with attendees to help you understand how their equipment, software, workflow, or storage system will save your studio time and money. 

On top of that, there are educational presentations, workshops, and seminars with some of the biggest names in the business who are eager to share their expert insights and knowledge with you.

Taking full advantage of a trade show can improve and expand your studio’s efficiency, creativity, and capability. Plus, you might make some new best friends.

Why Should You Attend Trade Shows?

Trade shows offer a unique environment to explore new opportunities for your business, network, and gain exposure to the latest photography trends. There’s no other setting for you to learn this much in such a short amount of time. 

Here are some of the ways going to a trade show will benefit your studio:

• Networking Opportunities: Trade shows encourage everyone in the industry to gather in one place by providing numerous formal and casual opportunities to get to know each other and develop crucial contacts. Some trade shows offer specific networking dinners or events. It’s no secret that an extensive network of colleagues and vendors is invaluable! You can share tips, seek advice, and pool knowledge on technologies and trade secrets as you take your studio to new heights.
• Brand Building: Trade shows present opportunities to grow your brand both in the photography community and with potential clients. The connections you make could lead to future business opportunities and partnerships! Consider using your social media platforms and blog to document all your exciting experiences at the trade show. Your willingness to innovate your studio and service offerings will be very attractive to existing and potential new clients. 
• Experiencing the Latest Industry Trends: Trade shows are where vendors and industry manufacturers feature the latest technology, software, and equipment. In-depth conversations with creators and hands-on experiences with the newest tools, software, products, and printing technologies could uncover the means you need to level up your studio’s efficiency and image quality.
• Educational Opportunities: Workshops, seminars, and presentations by industry experts are priceless and will likely provide the most significant return on your investment. Learning new techniques, business strategies, and best practices from established industry veterans will directly impact your studio’s planning, execution, and growth.

The Best and Most Important Trade Shows for Volume Photographers

Attending trade shows can be a significant investment. There are travel and registration costs, and you are eliminating potential picture days from your calendar. Attending the right shows is crucial so you can leave feeling like the benefits were well worth the cost.

If you’re having difficulty deciding which shows are the best fit for you, PhotoDay has you covered! Our experts have compiled everything you need to know about the top trade shows for volume photographers. We have provided the dates, descriptions, and educational opportunities for each, but feel free to visit the shows’ websites to learn more about how to register, what vendors will be in attendance, cost, and more!

If you’re curious about a specific trade show and want input from past attendees, we suggest joining the Team and Volume Photographers Facebook Group. If you’re a PhotoDay user, join our PhotoDay Users Facebook Group. Both groups are full of members with first-hand recommendations who love to help out a fellow photographer by sharing their experiences!

SPAC

‍https://spac-usa.org/ 

• Dates: January 24th - January 27th, 2024
• Location: Las Vegas, NV
• Description: SPAC is the largest annual high-volume school and sports photographer conference! They bring together social events, education, and networking all under one roof.
• Class Overview: https://spac-usa.org/speakers/ 

Take a sneak peek at some course offerings:

Sports 101 & Sports 202 with Jay & Carinna Boatwright
Additional Registration Required. Limited Space.

One of the challenges facing both veterans and those new to volume sports is picking the best set of ingredients to use in their recipe for success.  Jay and Carinna Boatwright of SmaX Photography and TeamDSP’s Dave Stock and Maris Naegeli will share their choices of software (PhotoDay and Blueprint) and equipment and the logic behind their selection. More importantly, the focus of this session will be how they combine these and other ingredients to match the tastes of their respective target markets: select teams, sports leagues, and middle and high school teams. Main areas of emphasis will include indoor and outdoor lighting setups, the use of both natural backgrounds and greenscreen, and picture day and post-photo shoot workflows. The Boatwrights are sponsored by PhotoDay.

PhotoDay is also hosting a Side Show breakout session.‍

Take your business—and profits—to the next level with PhotoDay and LVL Up Imaging. Learn how to streamline your next school picture day with Mario and Tom Muñoz (LVL Up Co-Founders) as they showcase their innovative single-light system, which guarantees:

• Beautiful, soft, and consistently perfect lighting 
• Improved image quality SOOC
• Simplified post-processing steps and seamless extractions
• Compact portability (it even fits in a sedan)
• Easy 5-minute set up on location

When it comes to image-first selling, outstanding photos = awesome revenue. PhotoDay’s modern online marketplace, time-saving workflows, AI-driven knockouts, and powerful marketing tools make LVL Up and PhotoDay the perfect combination.

Stevie Williams (PhotoDay Customer Success Manager) will demonstrate PhotoDay Capture’s game-changing workflow while attendees receive FREE headshots from these award-winning photographers, plus a LVL Up discount code. Discover how PhotoDay and LVL Up can revolutionize your studio! 

Other course offerings at SPAC 2024:‍

• AI Transforming Industry Panel
• How to Prepare an RFP for School Contract Bids
• My Secrets and Strategies for Pricing Cheer, Gymnastics, & Dance Photography

‍Be sure to stop by and say hi to the PhotoDay Team at Booth 401!

Imaging USA

‍https://imagingusa.com/ 

• Dates: January 28th - January 30th, 2024
• Location: Louisville, KY
• Description: Imaging USA is the premier photography conference! Connect and learn with fellow photographers to help excel your business. Learn skills to grow your business and spark your creativity along the way.
• Class Overview: https://imagingusa.com/schedule 

Take a sneak peek at some course offerings:

Portraits Gone Volume with Jason & Jo Marino‍

Join Jason and Jo Marino of Strada Studios as they delve into their transformation from successful luxury portrait photographers to creative pioneers in the volume school portrait and sports industry. Discover their key business insights, upscaling techniques, innovative tech and tools, practical takeaways, and inspirational success stories about how to seamlessly blend quality and scale in your business. The Marinos are sponsored by PhotoDay.

Maximizing Sales + Image Quality for Online Volume Sales with Mario Muñoz‍

Don’t miss the chance to learn from Mario Muñoz of LVL Up Imaging and Muñoz Photography! Acclaimed photographer and co-founder of the innovative LVL Up Studio System, Mario will share how to maximize both revenue and image quality specifically for online volume selling. Mario is sponsored by PhotoDay.

Other course offerings at Imaging USA 2024:‍

• Purpose-Driven Photography: Unlocking the Secrets to Building a Purposeful and Profitable Business
• Great Clients Are Made Not Found
• Think Like a CEO: Know Thyself and Master Your Business
• Being Profitable in High Volume Sports – Process, Technique, Tools, Sales, and Marketing
• Photo-Activism: Photography With Purpose‍

Be sure to stop by and say hi to the PhotoDay team at Booth 1311!

SYNC

‍https://www.syncrocks.com/ 

• Dates: February 22nd - February 25th, 2024
• Location: Orlando, FL
• Description: SYNC is the largest High School Senior and Youth Sports photography show on the East Coast! Discover a blend of inspiration, education, and, last but not least, FUN! While at SYNC, you will be able to uncover the latest equipment and technology to help your business grow!
• Class Overview: https://www.syncrocks.com/speakers1 

Take a sneak peek at some course offerings:

Dance: From Start to Finish with Rose Coleman

Want to grow your dance photography business? Learn what it takes to get new recital studios, photograph different age groups, how to sell to clients in 2024, and maximize your backend workflow with technology. PhotoDay Capture has changed the game, and you need to be using it! Take your business to the next level with Rose. This program is jam-packed with volume tips and tricks. Rose is sponsored by PhotoDay.

The Power Inside Your Portrait with Jake Carr

Join us as Jake shares his newfound secret to self-confidence. Learn how to create your own momentum and unlock the mental toughness you need to take your business and personal endeavors to the next level. Key takeaways include techniques to improve self-confidence, the hidden value of the portrait process, and reframing your mindset. Jake is sponsored by PhotoDay. 

Shoot to Thrill: Creating Stunning Volume Sports Portraits with Next Level Lighting Tools with Jason & Jo Marino

Join The Marinos for an exhilarating photography presentation that will revolutionize how you approach volume sports portraits! Learn the tips and tricks Jo and Jason learned as high-end portrait photographers and parlayed into dramatic, engaging volume sports portraits that not only captivate viewers but also sell like crazy. The Marinos understand the importance of efficiency and speed and will share the tools they use to achieve stunning results without sacrificing productivity. Whether you're an aspiring volume sports photographer or a seasoned pro looking to refine your craft, this presentation is for you. Key takeaways include lighting techniques, enhanced composition and posing, efficient workflow strategies with PhotoDay and AI culling and editing, and post-processing for impact. The Marinos are sponsored by PhotoDay.

Youth Sports Photography for the Win with Jay Boatwright

In this program, the discussion will be about strategies and practices that Jay and Carinna Boatwright use for their growing studio in Atlanta, Georgia. Whether your goal is to improve your skills for local high school athletes or you want to run an organized shoot of 100+ teams in a day, Jay will share his strategies for success! The Boatwrights are sponsored by PhotoDay.

Be sure to stop by and say hi to the PhotoDay team at Booth 15/16!

ClickCon

‍https://clickcon.us/ 

• Dates: July 30th - August 2nd, 2024
• Location: Detroit, MI
• Description: ClickCon is a photography and videography conference highlighting innovation, creation, and collaboration! At the conference, you can attend practical, on-location classes (not in a classroom) hosted by some of the best speakers from all over, as well as visit with the top vendors. Experience the hands-on conference today!
• Class Overview: https://clickcon.us/classes-photowalks/ 

Take a sneak peek at some course offerings:

• Indoor Portrait Lightpainting 101
• Creating an Aligned Business that Feeds Your Soul (and Family)
• The Evolution of a Dancer & How to Capture Them
• Creating Drama with Emotion through Light and Motion
• LVL Up Your Portraits: Mastering the Light
• Creating the Perfect Session Day Workflow
• The Art of Sports Photography: Lighting, Shooting, Editing
• Connecting with Your Client
• Create or Disintegrate: Infuse Your Dance Photography with Artistry

When planning the next growth phase for your studio in the coming year, consider the wealth of information and opportunities trade shows have to offer. There is no substitute for the top-tier education, exposure to new ideas and technologies, and excitement you’ll feel being surrounded by photography lovers like yourself. The few days you set aside will pay huge dividends for your studio. Attend as many as you can and enjoy the results!

PhotoDay is proud to support many of the photography trade shows crucial to the continuing education and support of photographers like you. We’re excited to attend and hope to meet you there!

If you’ve considered diving into the world of senior portrait photography or want to level up your current operation, you’re in the right place!

Photographing seniors is a lot of fun—they exude enthusiasm as they step into a new chapter of life, and their personalities and interests have truly blossomed. While this photography market is enjoyable on its own, it’s also great for business. 

Let’s start by defining the two different senior portrait types. The first is contract senior portraits in a volume setting. The second is individual senior portrait sessions not done in a volume setting. In this blog, we’ll discuss how volume photographers can cross into the world of individual senior portrait sessions.

In our quest to provide you with valuable insights, we've enlisted the wisdom of seasoned professionals who have mastered the art of volume photography and honed their skills specifically in the realm of individual senior portraits. Consider this as your backstage pass to the behind-the-lens world, where we ask the burning questions you've been dying to know.

We asked two talented volume photographers (who are also part of the PhotoDay Team) tons of questions about the art and business of taking great senior portraits. Meet Dan Burgess—photographer and co-founder of D&B Forever Photography and Ohana Sports Photography—and Brian Derenski—owner, photographer, and graphic designer at Brian Derenski Photography.

Keep reading to hear their terrific perspectives on everything from effective communication to ideas for making seniors comfortable during their sessions.

Their shared knowledge reads like a cheat sheet for senior portrait photographers of all skill levels. Here are their answers (some answers have been edited for length and clarity):

Communication

Q: How soon before picture day do you send out communications like what props to bring?

Brian: I consult and book senior portraits at the same time, either over the phone or in a Google Meeting. That allows me to discuss my pricing and process. I let people book up to a year in advance, then send wardrobe and prop reminders and a model release about 30 days prior. My CRM, 17Hats, automates a lot of this for me, which keeps things simple.

Dan: I cover as much information as possible during the consultation, then send reminder emails leading up to the shoot. Email is best for sending contracts and reminders about senior portraits, but on the day of the session, I communicate via text.

Q: How do you get to know the seniors to prepare you and them for their senior portrait day?

Dan: I do as much as I can over the phone. I really like to get to know who I am photographing, so I ask the right questions and really listen to how they answer. A lot of people send questionnaires, and it works well for them. I’ve always found that conversations are a lot more personal for me, and I get more out of them.

Brian: I love conversations, too, but I have a questionnaire I send out for the senior (not the parent) to fill out. It covers things like favorite snack foods, favorite cartoons from when they were a kid, and favorite high school memory. I also like to ask where they would want their session if money were no object. I bring their chosen snacks to the shoot to help them relax. Then, I draw on their other favorites to keep them loose throughout the session.

Locations

‍Q: What are the benefits of shooting indoors versus outdoors for senior portraits? Do you leave it up to the parents to decide?

Brian: It really depends on what the senior and their family wants. We determine what will work best during the consultation meeting. I need to know if they need access to a special location like a court or field at school. I’m comfortable indoors or outdoors, so I just make sure we can go where they want to. 

Dan: I feel the same way. I am equally comfortable photographing indoors or outdoors, so it 100% depends on the style of the session and what the student wants their senior portraits to look and feel like.

Q: If you photograph outdoors, what is the best time of day?

Dan: Any time can be the best time. We, as photographers, need to know how to control the light. We don’t have to shoot at the golden hour or in the shade. We just have to have the expertise and equipment to work with the light we have.

Brian: That is true. A strobe will help in any lighting conditions, but a bounce card can also do wonders. My only additional suggestion would be to consider the weather. If your senior portrait session is in the middle of the day on a hot summer afternoon, you probably won’t get the results you hope for.

Timing

Q: When is the best time to market senior portraits?

Brian: October through January of a student’s junior year makes the most sense. Send a rep team to the school, if possible, and target any paid ads towards juniors and parents of juniors. Use discounted session fees as an incentive.

Dan: I market senior portraits all year long. There are always early and late people, so I constantly have some kind of marketing going on.

Q: What month is the best for taking senior portraits?

Dan: I like mid-fall for the seasonal colors and spring because everything looks vibrant and photographs nicely.

Brian: I prefer late May to early June. Due to yearbook deadlines, you can’t go later than the end of September.

‍Senior Portrait Lighting Setups

Q: What lighting do you need to take great senior portraits?

Brian: It’s a mixed bag, depending on the look, wardrobe, location, and time of day. You’ll be able to create a checklist during the consultation, and you may need anything from multiple lights with gels and modifiers to a simple reflector. I like to use an AD300 for portability and a Glow Para Snap 36” softbox for a main light. I also carry 3 AD200s with MagMod Sphere and a gel kit, just in case.

Dan: This question is loaded. It depends on what you have, and you may need to purchase additional lights, modifiers, and scrims to control light and achieve the senior’s want for the session. A traditional three-point lighting setup will work for most indoor shoots, but if your senior wants special effects or something extra, you may need 6-8 lights. Make sure you are clear on the expectations of the student and their parents, then ensure you have the equipment to execute it.

Senior Portrait Poses and Props

Q: What are the most common senior portrait poses?

Brian: There are no “standard” senior portrait poses. You can use triangles to create motion and symmetry. For ladies, the S-curve with a bent knee and toe pointed to the side is flattering for all body types. Expressions are usually much more important than poses, so always keep that in mind.

Dan: I always say to pose to the subject. Try to understand their body language, attitude, limitations, and expectations. This will ensure they are comfortable and look natural. If a pose doesn’t look or feel right, don’t force it. Just throw it away and move to something else.

Q: How many senior portrait poses do you recommend per person?

Dan: As many as you can work into your allotted time slot. You never know when you will get “the one,” so it's best to try as many things as you are physically able to.

Brian: There’s no specific answer. It depends on many factors, including wardrobe and location. As a photographer, your goal is to provide more images than they can buy. You can use different poses to sell while photographing by planting seeds like, “Oh wow! This location and that look would make a perfect canvas print.”

Q: Do you provide props or ask the students to bring their own?

Brian: They should definitely bring their own. The experience has to resonate with them. Uniforms, sports equipment, and instruments are all very personal items, and I like to be able to ask them questions about each prop to capture their emotions during their senior portrait session.

Dan: I have an inventory of props that I will be happy to bring if they want me to, but I definitely encourage them to bring their own because the pictures will mean more to them.

Senior Portrait Outfits

Q: What do you recommend students to wear for their session?

Dan: The two most important things are that they are comfortable and that their outfit represents what they want from their senior pictures. If they are uncomfortable, it will reflect in the photos.

Brian: Their senior portrait outfits should reflect who they are fashion-wise and as a person. It can be as simple as a nice suit or a pretty dress, but I like trying interesting things like adding sports equipment to dress clothes to show the subject's complexities.

Q: What senior portrait outfits should they avoid?

Brian: If the outfits make sense for the session, there are no real rules. I tell everyone to stay off Pinterest and plan their senior portrait outfits based on their story, not someone else’s. 

Dan: They should not wear outfits that make them uncomfortable, interfere with posing, or clash with the style of photographs we are trying to take.

Senior Portrait Trends

Q: Are there any senior portrait trends we should be aware of?

Dan: ProMod lights, tube lights, and smoke are cool if that’s the look someone is going for. It’s okay to experiment a little, but be sure everyone is on the same page about what the finished images will look like.

Brian: A few are out there, but I try to keep it as classic as possible. Parents will be displaying that picture forever. You don’t want the image ever to look dated.

Other Senior Portrait Tips

Q: How can you make students more comfortable during their session?

Brian: Music is always good. Find out what their favorite artists are and play them, or bring a Bluetooth speaker and let them play their Spotify playlist on it.  I always bring their favorite snacks and soft drinks they told me about during consultation. It’s a pleasant surprise and shows the seniors that I care about them, which helps relax the session's atmosphere.

‍Dan: Talk to them. Get to know them on a genuine level. Think back to your consultation and find things to chat about. Take advantage of the time you have together. The more comfortable they are and the better their mood, the better your images will turn out. Also remember, you could be building a legacy with them. One day, they will likely need a wedding or family photographer, and they will remember this positive experience.

Senior portraits are a fun and exciting opportunity to add a new revenue stream for your studio. Combine Brian Derenski and Dan Burgess’ advice with your skill, creativity, and photographic passion, and start promoting your studio to rising seniors today!

Let their enthusiasm and personality shine! You will capture images and create keepsakes they and their families will cherish forever.

If you’re a volume photographer, there's a good chance you've experienced the loss of an image at some point in your career. It's probably one of the most gut-wrenching emotions possible in this line of work. You put in those long hours, striving to capture the perfect moments. The thought of losing any images is a nightmare that lives rent-free in every photographer’s mind.

No matter what, it’s only natural to feel worry creep in occasionally, but we’re here to review effective storage approaches and solutions that will put your mind at ease. Now, more backup solutions are available than ever before, with options that fit any budget.

The 3-2-1 rule is the gold standard for backing up any data. You need three copies of your data: two onsite on two different media types and one off-site. Data protection exists in a worst-case scenario world. You already know that mishaps like a hard drive failure or a natural disaster can occur, so building redundancy into your system mitigates the risk of permanent data loss.

The methods and media you use to follow the 3-2-1 rule are entirely your call. In this blog, we will help you understand many popular local and offsite storage options and show you one of our experts’ setups as an example to pattern your own system. 

If you’re new to file storage, this may be a lot to digest, but stick with us! If you’re here because you’ve lost files and are in panic mode, check out this article for recovery options.

Let’s dive in!

Onsite Storage

Onsite storage options come in two main categories: direct attached storage (DAS) and network attached storage (NAS).

• Direct Attached Storage: A storage or backup device that is physically connected to your computer by a cable is considered DAS.  External hard drives (EHD) fall under this category.  External hard drives come in two types: a mechanical hard drive (HDD) or a solid-state drive (SSD). HDDs have many moving parts and higher failure rates, so they have become less common; while they offer more storage space at a lower price, the gap continues to shrink. SSDs have fewer moving parts and transfer data lightning-fast, so most experts give this drive type the edge for its performance and reliability.
  
  Seagate, OWC, and Western Digital are three popular EHD brands. They offer many models, including desktop and portable options. While doing your research, you will need to decide what physical size of drive you want and how much storage space you need. We recommend estimating disk space on the high side because having too much is always better than not having enough.
  
  Given the heavy volume of files and data volume photographers must store and backup, you may want to consider investing in a RAID (redundant array of independent disks) system instead. RAIDs store data on multiple interconnected drives simultaneously and, in addition to giving you extra storage space, instantly add a layer of redundancy to your data management system. With a RAID, if one drive fails, you can swap it for a new one, and the system will rebuild the data stored on the disk for you. Talk about a win-win! 
  
  As you might expect, the most popular EHD brands are also popular options for RAIDs, but there are other alternatives like SanDisk. You should evaluate RAID options like external hard drives and all other equipment for your business. Determine your needs and budget, ask your peer group for any recommendations they may have, and then find the gear that suits your studio best. If you’re not already a part of the PhotoDay Users Facebook Group, consider joining! It’s a great place to talk with other volume photographers about these topics.
  

• Network Attached Storage: A storage or backup device that is available via your network is called a NAS. Like a RAID, a NAS contains multiple hard drives and uses similar redundant storage techniques. Unlike a RAID, the NAS includes its own CPU and has the computing power to perform functions like file management and backups without using your primary computer’s resources. NAS is also valuable because other computers on the network can access the files stored there.
  
  Your NAS is the studio’s second layer of redundancy for storage. Since utilizing files over the network is comparatively slower than working with files on your DAS, you would typically store backups and RAW files here while keeping in-progress files and delivered JPEGs on your DAS so you can work with them efficiently.
  
  The most popular manufacturers in the NAS arena are QNAP, Asustor, and Synology. All three offer excellent solutions for all budgets. If you don’t have a preference yet, check reviews and consult with your professional network to find an ideal fit for your studio.

Offsite (Cloud) Storage

Believe it or not, until recently, the most common offsite storage solution was keeping a hard drive at a friend or relative’s house or in a safe deposit box and swapping it regularly with a more recent backup. While this did ensure you would have most of your files in the event of a catastrophe, it was inconvenient, and your protections only went to your last backup. Not a great plan!

Enter cloud storage. We now have access to the cloud where we can instantaneously backup files and other vital data and know it will always be there if needed. It also has the added benefit of accessing anywhere with a connected device, allowing you to store processed files on the cloud for effortless viewing and sharing. If you remember the old-fashioned storage plan mentioned earlier, imagine how the cloud can relieve you of that clunky burden! 

The other great thing about cloud storage? Its scalability. A basic package will provide a fixed amount of storage at a relatively low price, which you can expand as much as you need with significantly less cost than buying new hardware.

A few of the most popular cloud providers are Google Drive, Amazon S3, CrashPlan, and BackblazeB2. Pricing and functionality vary for each service.

Google Drive offers minimal storage for free, so it is impractical for full backups, but it’s a great place to store finalized images for easy access. Amazon S3 provides numerous storage capabilities and an extremely low cost to host data using a specific service called Glacier, which is considered a ‘deep freeze.’ Deep Freeze or Deep Archive refers to the retrievability of these files. It may take 12 to 48 hours to retrieve your archived content from deep within Amazon’s servers. 

Retrieving data can be expensive, so it is recommended to use Amazon S3 as a backup to your backup if you use it at all. Backblaze B2 is the most popular and versatile service, providing storage for $6 per terabyte per month with no download fees to access your data. If you’re a smaller studio with just a few drives to back up, Backblaze also has a standard plan with unlimited storage for every drive attached to your registered computer for $9 a month. 

Data Management

Having this infrastructure in place is only helpful if you manage it properly. Here’s how we suggest prioritizing your solutions. 

Your first focus should be on digital asset management (DAM), which efficiently catalogs and organizes your image library. This system will provide the basis and structure for storage and backup at all levels of the 3-2-1 model. Adobe Photoshop Lightroom is probably the most popular DAM used by photographers, but there are other options including Canto.

Once your digital assets are sorted out, and your storage game is strong, it's time to get creative with your system. Think about adding backup management and monitoring to keep everything in shape.

If your system is up to it, consider doing real-time onsite backups and scheduling cloud backups regularly. The cool part? You can use tools to automate all of this, making your life easier and saving you loads of time.

What Our Experts Use

Now that we’ve discussed the ins and outs of photo storage redundancy and keeping your files safe, we want to provide example setups from a couple of our experts. These samples go beyond hardware and explain each item’s functional and storage purpose. Feel free to use this as a blueprint for your own setup.

For onsite storage, one pro uses an OWC Thunderbolt 4 RAID enclosure for direct attached storage and a Synology NAS. They keep their Lightroom catalog, RAW files, processed JPGs, and design files on the OWC Thunderbolt for easy access and efficient working. The Synology NAS provides a concurrent backup of all files to prevent loss.

On the cloud, this pro syncs finished JPGs to Google Drive so they can easily access them anywhere and takes advantage of AWS Glacier for unlimited storage of RAW files. They use a Glacier plugin on their NAS for automatic backup of these files. This expert does note that it is very cost-effective to “cold store” files on Glacier, but it is costly to restore them if needed, so be sure to closely monitor your local storage solutions to avoid restoring from the cloud unless absolutely necessary.

Another expert utilizes a similar setup to follow the 3-2-1 rule. They use a Thunderbolt solid-state NVME drive as direct attached storage and a working drive. Their Lightroom catalog, RAW files, and design files are regularly backed up to an OWC Thunderbay 6-drive RAID enclosure. Then, they back up everything to Backblaze’s cloud for relatively cheap storage and equally cost-effective access if a restoration from the cloud is required.

Bonus tip: One pro suggests utilizing the Adobe Creative Cloud Libraries built into Photoshop Illustrator and InDesign. For example, you could keep your logos, assets, overlays, and digital backgrounds in folders inside the cloud library, so adding elements to designs is as simple as drag-and-drop! Canva is another tool you can use to this effect.

By now, we hope the 3-2-1 method has really stuck with you and is ingrained into your storage plan. You’re dealing with an extraordinary number of images, so ensuring those are safe should be a top priority. The good news? There are a lot of solutions out there to handle this, each with its own unique capabilities.

Focus on the 3-2-1 rule, and back up your backups onsite and offsite. Once you are confident in your photo storage plan and hardware, you can turn your attention to capturing the next great photo without having to worry about what may happen to it.

Happy capturing (and storing)!

You can’t have a great photo without great lighting. While the camera and subject play crucial roles in achieving stunning photographs, it's often the quality of lighting that can make or break an image.

Getting the lighting right isn’t easy, but with experience and practice, you can develop the skills and acquire the necessary equipment. In this blog, we will discuss traditional lighting details, rigs, and techniques, then share a revolutionary lighting setup that will make your next picture day unbelievably simple and efficient.

Why is Lighting Important?

Controlling and manipulating light directly impacts a photograph's emotion, tone, and color accuracy. These factors ultimately determine the image’s quality.

The way you manage lighting matters from both a practical and artistic perspective.

Keeping lighting consistent from the beginning of picture day to the end keeps your subjects visible and sharp. It also speeds post-processing by delivering repeatable images that provide expected results when you apply your presets and extract your images to use with digital backgrounds. Presenting multiple options to prospective customers ultimately leads to more sales.

Artistically, effective lighting sets the mood of the photograph. It creates texture and depth, which is particularly important when using digital backgrounds. Placement and intensity invoke certain feelings in the viewer, directs their gaze, and contours your subject's features, driving visual appeal.

Focusing on your lighting equipment and techniques will ensure you capture the high-quality, desirable images your buyers want. 

Soft Light Versus Hard Light

The terms soft and hard light refer to the quality of the light illuminating your subject and how it interacts with them. Photographers must consider the quality of light because it dramatically impacts an image's mood, texture, and style.

Soft light is characterized as gentle and flattering and produces smooth transitions from light to shadow. Large, diffused light sources such as a cloudy sky, softbox, or umbrella create soft tones by spreading and scattering light. In soft light, shadows are less defined, and the details in shadowed areas are more visible. Soft light also minimizes skin imperfections and creates a flattering, even-toned appearance, making it popular in portrait photography.

Conversely, hard light is characterized as direct and intense with well-defined shadows. Direct sunlight, focused spotlights, or an undiffused flash are typical sources of hard light. The harsh lighting makes shadows sharp and dramatic, obscuring textures outside the light. The primary effect of hard light is creating visual drama and emphasizing texture, which viewers and creators of fashion and commercial photography tend to favor.

The Kelvin Scale

The Kelvin scale (also called the color temperature scale) is a fundamental concept for photographers, as it directly influences the color temperature of light, which plays a critical role in the visual impact and quality of photos. It is a standardized measurement used in lighting to describe the color appearance of light sources. Users measure light on a scale of 1000K-10,000K to accurately determine the appearance and ambiance of the light.

Lower temperatures (2000K-3000K)  have an orange to yellow hue like the glow of a candle and are considered “warm.” Mid-range temperatures (3100K-4500K) are considered neutral for their white appearance. Light measuring above 4500K will have a bluish tint that mimics daylight and is sometimes classified as “cool.”

The ideal portrait light is in the 5000K-5500K range, equivalent to daylight on the Kelvin scale. You can measure Kelvin using a light meter, but the skin tones of your subjects and the overall quality of your images should indicate if you are staying in the proper range.

Traditional Lighting Setups

Multiple components are necessary to create even, flattering, and consistent lighting at a volume photography location. Good rigs contain three types of lights with different purposes, stands, and equipment for measurement and control. 

Your primary light source is typically a large softbox or umbrella angled slightly to the subject to create soft, even lighting and minimize harsh shadows. Next, you will need a fill light that strobes with your shutter or bounces off a diffuser to reduce any shadows the main light creates.  Finally, you will need a separation light placed behind the subject to add depth and separate your subject from the backdrop.

Light stands are necessary to hold, direct, and adjust the lights as you want them. They should be heavy enough to keep everything safely in place but not so heavy they make your setup more difficult than it needs to be. 

Once you have your lighting in place, you must be able to measure and control its intensity. Using a light meter will help you know how to adjust your camera for properly exposed images. Control equipment like dimmers (usually integrated into your lights) provide an additional control layer.

Before you buy any equipment, check out our gear page. Our partners offer great deals and selection on new and used gear.

Why Light Positioning Matters

Light positioning is an essential component of taking a photograph.

As we’ve discussed, your lighting tremendously impacts the quality of the raw image you are creating. All your light sources must work harmoniously to create texture, shape the subject, and flatter their features and skin tones. 

Just as importantly, perfect lighting in your initial image will significantly reduce the time and effort required in post-processing. Using lighting to create a clear delineation between your subject and your background makes extractions like PhotoDay Knockouts crisp and sharp so you can create stunning images with various digital backgrounds. 

Additionally, lighting skin tones correctly and flattering a subject's features reduces the need for retouching, ultimately producing a more natural-looking finished image.

Indoor and Outdoor Lighting

Lighting principles are the same whether you are shooting indoors or outdoors. However, you have less control when you shoot outdoors, so you must be prepared to compensate for changing environmental factors.

When shooting outdoors, the sun is generally your main light, so you must position your subjects accordingly. Usually, you will want them to face the sun so you can take advantage of the beautiful natural light. Exceptions might occur if you shoot in the hour after dawn or before dusk, known as the “golden hours.” In this case, you could use a beautiful sunrise or sunset as a dramatic background. No matter the time of day, you may still require additional equipment like reflectors and diffusers to control the amount of light and aim it where you want it to be. If the natural light isn’t favorable, a flash or strobe can enhance the portrait’s lighting to create the depth and contrast you are looking for.

Indoors, you have more control and consistency with ambient light. A traditional three-light setup will be sufficient in most cases. Since volume photographers move from location to location, your goal is to find a repeatable setup that consistently yields the images you expect with minimal adjustment. Take note of your light positions and settings at each location so you can refer to past experiences if you have difficulty lighting a particular site.

One-Light Approach to Indoor Lighting

You can guarantee consistently perfect lighting with every picture you take and significantly reduce your setup time with one easy-to-use system from LVL Up Imaging. The LVL Up Studio System comprises one lightweight, collapsible diffuser screen and two reflector screens that are equally easy to carry and set up. With the screens in place, you only need one light to capture beautiful, powerfully lit images.

Renowned photographers Tom and Mario Muñoz developed the LVL Up System to replicate the control and artistry they could achieve in their studio out in the field. 

As Tom explains, “You set this up in literally five minutes, and because your highlight comes from the shadow, you get consistent, three-dimensional lighting without having to change it based on the subject.”

Since actual photographers created and designed the system, it addresses nearly every challenge volume and portrait photographers face.

First, the LVL Up Studio System creates efficiency during setup and teardown. Traditional lighting and backdrops can take an hour or more, but this system goes up in five minutes or less, saving you time and money. 

Second, the system provides consistent, softer lighting. Utilizing one light eliminates misfires from additional strobes that necessitate time-consuming retakes. 

Third, the LVL Up Studio System's intuitive wall design creates a mini-studio vibe that gives the subject privacy while being photographed, naturally leading to more comfort, better interaction, and better pictures. 

Finally, the LVL Up Studio System provides simplicity in the field and during post-processing. From a practical standpoint, it is incredibly simple to learn and use, which minimizes onboarding time for photographers using it for the first time. 

During shooting, LVL Up integrates seamlessly with PhotoDay. Our face recognition capabilities eliminate manual check-ins, enabling photographers to interact with students and develop a relaxed atmosphere, which leads to better pictures.  The consistent lighting provided by the LVL UP Studio System enables consistent Color Corrections and crisp Knockouts so you can streamline your post-processing and offer multiple backgrounds in your galleries to generate more sales. During checkout, customers can add on our AI retouching which softens skins and removes blemishes.

Improving Your Lighting

Getting lighting right requires education, experience, and practice. You must first understand good lighting techniques before you can execute them. Once you apply the basics, you can branch out and experiment until you find the process that works for you.

Feel free to examine your current setup and consider simplifying it with an open mind. Reducing your rig's complexity will minimize set-up time and significantly reduce onsite mishaps, retakes, and adjustments. 

Investing in quality equipment will provide your studio with consistent results and make it easier to scale your business over time. If your team is experiencing difficulty getting repeatable, consistent lighting from location to location, the LVL Up system could be an excellent investment for your studio.

In photography, lighting is everything. For volume photographers, well-controlled light creates efficiencies from picture day through post-processing. It takes a good eye to get it right, but it also requires good equipment and solid technique. If you haven’t quite got it down yet, you will. Start with the basics and keep building your skills. Before you know it, you’ll capture balanced, perfectly lit images every time.

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Whether your studio already has a website or you’re looking to optimize your existing site to bring in more customers, you’re in the right place.

If you don’t have a website, it’s time to get to work! We recently published an informative article about website builders, backend website strategy, and other techie stuff. If you’re new to the website-building process, that article will help you make some important decisions to get your site up and running, including which webbuilder features to consider and more. 

In this blog, we’ll give you a rundown of the most crucial elements to consider when building a website, specifically, choosing a domain for your volume photography studio website, the must-have elements and pages, creating a positive user experience, converting interactions into sales, optimizing your website for visibility, understanding Google Analytics, and more!

Choosing a Domain

If you already have a website set up, you can skip this section. If not, start here!

A domain is your dedicated website address (or URL) after the “www.” portion of a link. It is the word or words users enter to find your studio on the web. Ideally, your studio name will be up for grabs, and you can use it as your domain. However, there are times when someone else might already have it, so you'll need to get a bit creative. One workaround that often does the trick is adding your city's name or abbreviation to your studio name.

For example, if you own ABC Studio in New York and www.abcstudio.com is already in use, you could try using www.abcstudionyc.com instead. The most important thing is choosing a domain name that is simple, relevant, and memorable. 

Another option is not using “.com” at all and trying a different suffix like “.biz,” “.org,” or even “.photo.” The advantages of using an alternate suffix are that (if available) you can use your actual business name, differentiate your brand with an unusual web address, and make a natural tie between your website and the industry.

There are some downsides to this approach, too. Users assume “.com,” so if they’re trying to find your website organically, they may end up at the other ABC Studio. Also, users might perceive your website to be less trustworthy since alternative suffixes are still relatively uncommon. Finally, it costs more to be different. Registering alternative suffixes can be double the cost of doing the same with a “.com” domain.

Once you pick a domain, you will need to check its availability, register it, and manage it for as long as you own your website. This sounds like a daunting process, but it’s actually pretty simple.

There are a lot of domain registrars on the web, including GoDaddy, Namecheap, and Squarespace. You can confirm your domain is available on these sites, then follow their registration process. Your contact information is required to register a domain, so be prepared to provide it. These sites have different pricing and provide additional services like hosting and management, so shop for the best rate and combination of services for your studio’s needs. Specifically, check their renewal fees and enable auto-renewal so your domain will be yours for as long as you want.

Domain management is an ongoing responsibility. You must keep your contact information current with your registrar to receive important notifications. These notifications will alert you to any management issues and usually provide the steps you need to follow to correct them.

Must-Haves For Your Studio Website

A portfolio section showing examples of your work is a non-negotiable on your website—after all, clients and organizations want to see samples of your photos before taking the plunge. If you capture multiple different markets, be sure to show sample images for each one. 

If you’re just starting and don’t have sample images with releases to show off, you could consider a “model call” in your community. Providing free photos in exchange for marketing permission is a win-win for your studio and the models. There may be a local model Meet Up group where you can find subjects. Your professional network could have some great pointers on finding people to photograph.

Even with a great portfolio, you’ll need to mix in a few more ingredients to guarantee a seamless customer experience on your site.

• Contact Page: This one seems like a no-brainer, but there are several ways to approach it. You can set up a contact form, simply list your contact information, offer a customer support chat feature or all of the above. Weigh your options carefully. If you publish a phone number, be aware it could be called anytime, day or night. Requiring a form instead of providing an email address will ensure you get all the information you need to help your client and minimize your studio’s exposure to phishing scams. People love to chat, but if you offer it, ensure someone on your team will be ready to respond quickly. We will talk more about chats in the next section.
• FAQ Page: Even if your website is well-organized, your users may not always look in multiple places for the answers they want. A FAQ page is a valuable opportunity to share helpful information with your visitors and link to additional information elsewhere on your site. For example, a user may want to know how to book a session. You can explain where they can easily do this on your site and link to your calendar or relevant page. PhotoDay users can get a head start building your FAQ page by using our customer troubleshooting link.‍
• Testimonials: Strong testimonials build credibility with potential clients. 88% of consumers surveyed by Big Commerce said they trust online testimonials as much as recommendations from friends and family. Display positive feedback prominently on your webpage so site visitors can anticipate a great experience if they do business with your studio. PhotoDay users can access our Net Promoter Score feature to help gather feedback. For those who don’t have testimonials already, the best way to get them is to ask. Customers who have had a great experience will be excited to help your business grow. You can even consider incentivizing your request for reviews with free photo prints!‍
• About Page: Help potential clients get to know your studio personally by telling them about your business. Help them connect with the human side of your business. You can share information about why you do what you do, how you got started, and how you approach picture day with various organizations. The About Page could also be a great place to share an experience you are most proud of, talk about your studio’s community involvement, or even share some information about the equipment and processes you utilize to deliver great photos.‍
• Search Engine Optimization (SEO): Your website should have a goal of helping people find your business and generate revenue. SEO is the art of using keywords in your content to make your website more visible to search engines like Google, and it’s necessary to help your site appear early (near the top of the query) in a customer’s search. The most impactful keywords focus on your services and geographical area. There are free keyword checkers like this one from Wordstream that will point you in the right direction.‍
• Easy Photo Ordering: Ensure you simplify the ordering process by linking to a platform like PhotoDay, where customers can enter their access code and shop your Galleries. PhotoDay handles the entire e-commerce shopping process, from viewing photos to customizing products to checking out and submitting orders. These online orders are your most direct revenue opportunity, so be sure the link and instructions are prominent and descriptive.

Positive User Experiences

When dealing with potential customers in person and online, the key is to keep things consistent. While you might still get face-to-face time with parents and customers on picture day, it’s important to provide an option for virtual communication.

Live chat is a great website feature that visitors appreciate and can remove and solve customer problems, including how to place online orders quickly—which leads to faster conversions and happier customers. But if you include this feature, make sure someone's on the other end responding promptly so customers don't get annoyed. Most apps even let you set your availability, so you don't have to deal with late-night messages.

Each application has different features and pricing. Here are some of our favorites:

• LiveChat: This popular tool features real-time chat support, widgets that can be customized to match your website, and a user-friendly interface for your team and your customers. LiveChat can also be integrated with your CRM to keep you in contact with customers beyond a chat interaction. Pricing starts at $20 per month for a single user, and the company offers a 14-day free trial so you can test it before you buy it.
• Zendesk: Zendesk is a complete customer service tool that offers an effective chat solution, service ticketing, and interactive tools like chatbots that can be trained to answer common questions. This tool can also integrate with your CRM or serve as your CRM if you do not have one in place already. Pricing starts at $55 per month, which could be a bargain if your studio is able to utilize the many tools the platform offers. You can also test Zendesk for your studio with a 14-day free trial.
• LiveAgent: This versatile tool offers a number of features beyond chat, including social media integration and a unified inbox that combines communications from multiple channels for efficient response. On top of its robust toolset, LiveAgent offers attractive monthly pricing starting at $9 per user. Like the other tools, LiveAgent offers a free trial, but only for seven days if you do not have a business email address.
• Facebook Messenger: A free tool you and your customers are likely already familiar with is the perfect chat agent! Messenger offers reliable chat services and gives your customers peace of mind, knowing they are speaking to a live person, not a bot. Messenger offers little functionality beyond chat, so it will not integrate with your CRM or allow customer communication through any other channel.

Aside from providing answers to questions, there might be visitors to your website who want to know when you're available or even book a photo session. Fortunately, some fantastic free and paid tools can help simplify this process for your customers.

Here are a couple of options:

• Google Calendar: Google Calendar is free to use, and several plugins make integrating it into your website easy. Other benefits include its ease of use and simple customizations to set working hours, time slots, and event types. Factors that make Google Calendar a less attractive option are limited features compared to specialized scheduling products, limited automation, and strict limits on customization, which could give your scheduling page an incohesive look and create a negative customer interaction.
• HoneyBook: HoneyBook is more than a calendar. It is a CRM platform that can also handle invoicing, client communication, and many other aspects of your business. Customers who set appointments with HoneyBook will receive automated reminders and other follow-ups. The tool also allows custom branding, so it looks great on your website. Some drawbacks of HoneyBook include its cost, which may be prohibitive for your studio, and a steep learning curve to integrate all of the tool’s features.

Converting Interactions to Sales

Calls to Action (CTAs) are the phrase-filled buttons, pop-ups, and links that compel users to do what you want them to do as they move around your website. These navigational prompts ensure visitors get your studio’s full story and can make an informed decision. If they are coming to order pictures, an “Order Now” or “Find Your Gallery” button will get them there faster. You can also use CTAs to get more information to follow up with them later, to guide them to contact you, or even to schedule a session or consultation.

Your CTAs should be concise and clear. The following examples are all very effective, but feel free to personalize them based on your studio’s personality:

• Order Photos
• Find Your Gallery
• View Portfolio
• Contact Us
• Follow on Social

CTAs should be placed in prominent locations so page visitors can easily spot them and do what you want them to do. Place your highest priority CTA near the top of your homepage so it is immediately visible without scrolling. Other logical CTA placements would be a “View Your Gallery” button on your portfolio page or “Ask a Question” or “Chat with Us” buttons on your FAQ and Contact pages.

A good rule of thumb for CTAs per page is one at the top, one below the “fold” (middle of page), and then one at the end of the page. If you have a significantly long page, consider adding a few more.

Strategically guiding users on the path you want them to take through your website can ensure they stay on your site longer, which increases your chances of selling them your services. Thoughtfully consider your CTAs and the customer experience to drive sales, contacts, and appointments through your website. 

Getting Your Website Found

Sure, word of mouth can bring in some business, but if your website is well-optimized for search engines, you can attract even more customers. On top of SEO, you can take other necessary steps to maximize your website's visibility, including linking your website to your studio’s Google Business Profile and asking Google to index your site. 

Adding your website to the contact information in your studio’s Google Business Profile is a necessary first step. Many businesses forget about this, but it’s the first thing customers will see if they Google your company name. You want to make sure there is content for them to view, including contact info, reviews, blogs, photos, etc.

If you haven’t set up a profile, use the link and follow all the steps to create one for free. It’s vital to increase visibility in local searches, share reviews, and control a customer’s first impression of your studio. You must also be registered with Google Business Profile to access other tools like Google Search Console and Google Analytics.

Google Search Console is where you ask the search engine to index or “crawl” your site. Indexing is how you get your page to appear in Google search results. To do this, you must submit an XML file called a sitemap in your Google Console. 

You can generate a sitemap by typing YOURWEBSITE.com/sitemap.xml in the address bar. That will bring up a list of pages on your site. Next, paste each URL on that list into the Google Console under the index tab and click submit until each one is listed. Google will then process the request, which could take a few hours or days. 

When the request is completed, you will get a confirmation in the Search Console. You can consult this guide if you need help with these steps. It’s a bit technical, but plenty of resources are available to walk you through the process.

Using Google Analytics

So, you’ve set up your website and implemented some of these best practices—good work! But how is your site performing? Google Analytics can tell you. It provides a wealth of information in easy-to-digest formats. You can see what pages users visit, how long they stay, and where they leave. You can also gain insights into how they find your page, including what keywords or search terms helped them find your studio on Google. You can use this data to inform changes to page layouts, content, and SEO optimization.

Click here to create a free Analytics account and get started. Add your website as a Property in your account. This will generate a tracking or “UA” code. Using your Content Management System (CMS), add the UA code to every page you want to track. 

Google Analytics will begin recording data within a few hours, and you will have numerous reporting capabilities and data at your fingertips. Google provides a wealth of training, including this course for beginners, to help you process and utilize this information.

While the thought of building and optimizing a website may seem overwhelming, we promise that establishing your studio’s presence on the web is worth the work! Sharing your beautiful images and studio story online will lead to brand-new growth opportunities. 

As you work through the process, consider the points we have shared in this blog and utilize all your available resources to build the inviting, attractive, user-friendly site your studio deserves. We are rooting for you! 

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As a volume photography studio, it’s safe to assume that expanding your client base is a crucial part of your business strategy. However, as you gain more business and your studio grows, so do the tasks you must juggle to manage and retain those clients.

Even with a single client, there’s plenty to manage: contact information, important dates, payment tracking, and lots and lots of communication—among a whole host of other items. Multiply that by ten clients, and it quickly becomes overwhelming. Multiply that by potentially several dozen, and you will have to adopt tools that manage these relationships efficiently.

Thankfully, these tools already exist and are used everywhere in the business world—from small mom-and-pop shops to the big-name corporations you’re exposed to daily. They’re called Customer Relationship Management platforms (more commonly referred to as CRMs) and are highly necessary to all kinds of businesses. 

However, did you know that a CRM was developed specifically for the needs of volume photographers? Meet ShootAssist: a CRM created for volume photographers by Andrew Vernon, a volume photographer himself!

What is a CRM?

First, let’s establish what exactly a Customer Relationship Management tool is and how it can help you as a photography studio owner. CRMs usually present themselves as software applications that organize the individual moving parts of a business relationship on a grand scale. They can blur the line between customer management and customer service by allowing you, as a business owner, to iron out requests and potential issues that may arise during day-to-day operations. 

ShootAssist is a highly specialized CRM that tracks every element of information about a studio's various clients, schedules, and workflows and automates pre- and post-picture day communications.

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The Genesis of ShootAssist

Photography runs in Andrew Vernon’s DNA, creator of ShootAssist. His family owns and operates Vernon Photography, a volume-specialized studio based in Tampa Bay, FL. From a young age, Andrew has always been interested in technology and how it can be utilized to make things easier. 

“I've always been fascinated by technology and specifically how it can make you more productive, efficient, or both. One of the things we identified as our business was growing was that it was getting harder and harder to stay on top of all the little details.”

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When it came time to try and help Vernon Photography manage their ever-growing client base, he found that no tool fit every one of their needs that also helped them provide the same level of service for which they were known.

“Most of the photography-specific CRMs were geared towards wedding and portrait photographers, which tend to have pretty different workflows and client types.”

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This motivated Andrew to put his tech know-how to use and take matters into his own hands. Armed with his software development experience, he laid the foundations for what would evolve into ShootAssist. The goal? To create a highly specialized CRM that accommodates all of a volume photographer’s unique needs—one that tracks every element of information about a studio’s various clients, schedules, and varying job milestones, as well as automating pre- and post-picture day communications without losing the personal touch of a small studio. 

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ShootAssist does just that by meticulously tracking every step of a volume job, ensuring photographers don’t miss a critical point in job management, which can happen when juggling a large volume of clients.

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‍Providing Value

Along with creating a management tool for volume photographers, Andrew wanted to make one accessible for anyone to use without an intense learning curve. In fact, one particular person notably acted as an inspiration during the development of ShootAssist.

“The original concept of ShootAssist was built with my mom in mind. Easy to learn, easy to explore were both goals of mine.”

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What eventually arose was a highly customizable CRM, something very adaptable to a studio’s existing and sometimes unique workflows. Andrew does warn that, as with all customizable software like this, putting in the initial work to get things just so will pay off in the end. “This is an area where you'll really reap what you sow in terms of tailoring the system to your specific needs,” he adds. 

And studio owners aren’t alone when it comes to this setup process. Andrew makes himself available to assist personally when setting up ShootAssist or with any other troubleshooting needs. “I'm happy to help along the way. I can import existing data, consult on setup questions along the way”.

However, the question remains—at what point should a studio adopt a CRM? Is it a tool that should be used right from the get-go, or is it only truly useful once a studio has a specific number of clients in their roster? According to Andrew, a wide range of studios use ShootAssist, from photographers with only ten or twenty clients to much larger ventures servicing hundreds of accounts. So, while there isn’t an exact science behind when a studio should adopt a CRM like ShootAssist, Andrew believes the earlier you can adopt a CRM, the better.

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“In general, if you figure you may need a CRM at some point, it's better to jump in sooner because it'll mean more of your historical data is centralized in one place, and the system can grow as your business grows. The hardest transition is to try to jump into a new system only after you're overwhelmed.”

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The Future

Though ShootAssist is still a relative newcomer on the market, it has already made impressive waves within the volume photography community. By cornering such a specialized section of the industry, ShootAssist has secured itself staying power that will last for years to come. As he looks to the future, Andrew is constantly brainstorming innovative ways to make his platform even more effective for photographers and studios.

“My goal has always been to make ShootAssist as helpful as possible to volume photographers, and I have quite a few ideas of how to continue pushing in that direction. Integrations with other tools and AI both feel like opportunities worth exploring. And, as I've created more apps for volume photographers, I'm thinking strategically about how they could integrate to provide even more value to my users.”

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In conclusion, managing a growing volume photography studio can be overwhelming, whether you have a client base of 2 or 200! Fortunately, ShootAssist solves the problem by intelligently meeting the needs of volume photographers with its highly customizable functions and adaptable workflows. 

Want to learn more about ShootAssist or even jump right in? Visit www.shootassist.com to get started!

And if you haven't already, create a free PhotoDay account to join thousands of photographers and studios as they modernize their business with online galleries, e-commerce shopping, direct-to-door order delivery, sales tax remittance, post-processing services, and much more. So work feels less like work and more like what you love. 

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