Insider Tips with Carinna Boatwright

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December 12, 2023

Get the inside scoop from PhotoDay pro, Carinna Boatwright of smaX Photography! In this webinar, Carinna and Lisa Mallis (SVP & Co-Founder of PhotoDay) will dive into insightful topics such as building brand trust within your local community, leveraging PhotoDay’s tools and workflows, getting customer opt-ins, boosting sales with AdvancePay, and more. Whether you’re a seasoned user, brand new to the platform, or just interested in learning more about PhotoDay—this webinar is for you!

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April 21, 2026

Increase Your PhotoDay Sales: Packages, Pricing, & Promotions That Work

Your pricing structure can make or break your sales. In this webinar, we’ll show you how successful studios use PhotoDay’s packages, downloads, price sheets, offers, and incentives to drive higher participation and increase average order value. If you want to get more revenue from every gallery you publish, this webinar is for you!
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April 7, 2026

How to Increase Photo Sales with Pre-Orders, Opt-Ins, and Smart Offers

Many photography studios publish galleries and hope parents buy, but the most successful studios take a more intentional approach.‍By capturing customer opt-ins before picture day, encouraging pre-orders, and using time-limited offers, you can dramatically increase buy rates and average order values—without booking more events.In this webinar, we’ll walk through the proven marketing system volume photographers use to turn more galleries into more orders. You’ll learn how early opt-ins power automated reminders that keep parents engaged throughout the sales cycle, and how tools like AdvancePay credits and digital bundle offers can increase both participation and revenue per customer.
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